Pluralsight
Ruby • ASP.NET • MVC • Cisco Hardware and Networking • Windows Server
1001 - 5000
💰 $31G Series C on 2016-12
Senior B2B Lifecycle Marketing Manager
November 7
Pluralsight
Ruby • ASP.NET • MVC • Cisco Hardware and Networking • Windows Server
1001 - 5000
💰 $31G Series C on 2016-12
Description
• Lead the development of comprehensive go-to-market omnichannel campaign strategies focused on customer journey optimization. • Develop and manage lifecycle marketing strategies that enhance customer engagement and conversion. • Analyze customer data to identify trends and craft targeted campaigns. • Collaborate with cross-functional teams to align on messaging and execution. • Utilize tools for marketing process automation and performance metrics tracking. • Execute strategic campaigns to achieve pipeline and booking targets.
Requirements
• Requires a minimum of 8 years of related or equivalent experience; or 6+ years with an advanced degree • Experience in B2B performance marketing experience, preferably within tech • A successful track record in Omni channel campaign creation and execution targeting multiple personas, segments and geographic regions. • Bachelor’s degree in Marketing, Business Administration or related field preferred
Benefits
• Competitive compensation packages • Medical coverage • Unlimited PTO and Summer Fridays • Wellness reimbursements • Pluralsight subscription • Professional development funds and more.
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