Client Lifecycle Marketing Specialist

November 6

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Pitney Bowes

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Global Ecommerce • Ink and Toner • Mailing Supplies • Postage Meters • Shipping & Mailing

10,000+

Description

• Drive initiatives to accelerate SaaS shipping growth, support cross-sell/upsell and win-back efforts, increase sales to the web, and develop communications for product launches that drive awareness and adoption of new features or services, ensuring a seamless client experience. • Develop and execute post-purchase communications (email, in-app messaging) to increase adoption, usage, and retention while maintaining brand consistency. • Create and manage project requests through Jira, aligning campaigns with client experience goals and supporting best-in-class communications for SendTech solutions. • Identify client challenges and translate research findings into strategic, creative messaging that drives adoption, retention, and cross-sell/upsell opportunities. • Collaborate with cross-functional teams (Product, Engineering, Sales, UX, Growth Marketing) to align messaging with product strategy and client engagement goals. • Track, measure, and optimize campaign performance using analytics, driving continuous improvement in onboarding, cross-sell/upsell, win-back, and web-driven sales. • Conduct A/B testing and map client journeys to refine strategies and ensure smooth transitions across lifecycle stages, from onboarding to retention. • Manage a communications repository to ensure consistency and accessibility, while adhering to the company’s style guide for high-quality, error-free copy.

Requirements

• 3+ years of experience in a marketing or communications related role, SaaS experience a plus • Excellent writing skills, with a focus on articulating product/experience details and benefits to clients • Experience with data, articulating requirements, analytics, and ongoing test and learn approaches • Experience with email template design and layout (non-coding related) • Ability to understand and collaborate on internal and external stakeholder needs • Strong time management and organizational skills • A passion for CX and drive to deliver positive client outcomes on behalf of a business • Knowledge or interest in marketing automation platforms and in-app messaging tools, such as Salesforce Marketing Cloud and Pendo • Experience managing multiple projects in a fast-paced environment • Growth-oriented mindset and willingness to learn new technologies • Bachelor’s degree in Marketing, Communications or relevant experience

Benefits

• Provide the opportunity to grow and develop your career • Offer an inclusive environment that encourages diverse perspectives and ideas • Deliver challenging and unique opportunities to contribute to the success of a transforming organization • Offer comprehensive benefits globally (PB Live Well)