Director of Growth Marketing

March 13

Apply Now

Receive Emails with Similar Jobs

PolicyMe

WebsiteLinkedInAll Job Openings

PolicyMe is a Canadian insurance company that specializes in offering affordable and straightforward life insurance, critical illness, and health and dental insurance products. Their services are primarily delivered online, providing users with the convenience of obtaining quotes and securing insurance coverage quickly and efficiently. PolicyMe is recognized for its no-hassle approach, featuring fast approvals and the ability to tailor coverage to the customer's needs. With a strong focus on term life insurance, they also provide various coverage options for families, individuals, and seniors. Their mission is to simplify the insurance purchasing process for Canadians by leveraging technology and expert advice.

life insurance advice and education

11 - 50 employees

Founded 2018

💸 Finance

👥 B2C

📋 Description

• Join us at PolicyMe! We're modernizing insurance and we'd like your help. • We're a remote-first, Toronto-based startup with big ambitions. • You’ll bring a “small budget mentality” to each dollar—maximizing ROI, upholding ROAS targets, and treating efficiency constraints as exciting challenges to solve. • You’ll build and lead a team focused on performance, collaborate with product and customer insights, and experiment with new channels and tactics to accelerate growth. • You’ll also advise our B2B2C partners on best-in-class growth strategies, sharing experimentation insights and partnering to drive brand success across multiple lines of business.

🎯 Requirements

• 6-8+ years of growth/digital marketing experience with a strong focus on performance marketing and managing multi-million-dollar budgets (CAD 8–10 million+) • 3+ years of experience leading high-performing marketing teams, setting OKRs, and driving accountability • ROI- and ROAS-focused mindset, with a “small budget” mentality for every dollar • Expertise in Search Marketing (SEM) plus proficiency in other performance channels • Solid analytics skills: comfortable with GA4, GTM, Looker, and similar tools • Player-coach mentality: equally skilled at strategy and in-the-weeds execution • Customer-focused outlook: understanding the product, listening to customers, and adapting strategies accordingly • Lifelong learner who actively stays current with new marketing channels, analytics methods, and growth frameworks • Entrepreneurial spirit: thrives in a startup environment and is motivated by building something from the ground up

🏖️ Benefits

• Generous PTO - 20 vacation days • Access to stock options and a comprehensive benefits plan • A remote-first team with company paid, in-person socials and the option to work from our Toronto-based office • Resources to help your professional development, including an L&D budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential • Work with an empathetic, high-performing team in a flexible, results-oriented environment