Digital Marketing Manager

October 30

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Power Digital Marketing

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Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000

Description

• We are seeking a Skilled Freelance Digital Marketing Executive to support the Senior Manager in driving growth for two fast-growing DTC (Direct-to-Consumer) personal/oral care brands for a large CPG company. • This role is critical in managing the day-to-day operations of our e-commerce business and ensuring the smooth execution of marketing activities. • The ideal candidate has a strong marketing background, is highly organized, and can handle a fast-paced environment. • Assist the Senior Manager in executing and optimizing digital marketing strategies to drive e-commerce growth for two DTC personal and oral care sites. • Manage and update content assets on the Shopify platform, ensuring consistency and accuracy across the websites. • Coordinate with the paid media agency to implement marketing tactics across various channels (email, SMS, TikTok, Meta, affiliate marketing, etc.). • Manage the feedback, reviews, and approval processes for creative content and assets. • Oversee creative asset management, ensuring timely delivery and proper use across all platforms. • Coordinate copy reviews to ensure alignment on brand tone of voice, legal requirements, and overall content changes. • Maintain consistency of content across all digital touchpoints, ensuring brand guidelines are met. • Support the Senior Manager in daily operations, contributing to the overall marketing strategy. • Collaborate on the execution of email and SMS marketing campaigns to drive customer engagement and retention. • Handle day-to-day coordination with internal and external stakeholders, including cross-functional teams and external agencies.

Requirements

• Proven experience in digital marketing, with a strong understanding of e-commerce best practices • Proficiency with Shopify's backend is essential • Highly organized with a strong attention to detail • Ability to manage multiple projects and prioritize tasks effectively • Experience managing creative assets and working with cross-functional teams • Familiarity with paid media strategies across platforms like TikTok, Meta, email, SMS, and affiliate marketing • Experience coordinating copy reviews to ensure compliance with legal standards and alignment with brand voice • Strong communication skills, both written and verbal • Ability to work independently and thrive in a fast-paced environment

Benefits

• 12-month contract with the potential for extension based on performance and business needs. • Remote work with flexible hours. (EST time zone)