Digital Marketing Manager

3 hours ago

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Logo of Power Digital Marketing

Power Digital Marketing

Search Engine Optimization (SEO) β€’ Pay Per Click (PPC) β€’ Branding and Creative Services β€’ Social Media β€’ Web Design and Development

501 - 1000

Description

β€’ We are seeking a Skilled Freelance Digital Marketing Executive to support the Senior Manager in driving growth for two fast-growing DTC (Direct-to-Consumer) personal/oral care brands for a large CPG company. β€’ This role is critical in managing the day-to-day operations of our e-commerce business and ensuring the smooth execution of marketing activities. β€’ The ideal candidate has a strong marketing background, is highly organized, and can handle a fast-paced environment. β€’ Assist the Senior Manager in executing and optimizing digital marketing strategies to drive e-commerce growth for two DTC personal and oral care sites. β€’ Manage and update content assets on the Shopify platform, ensuring consistency and accuracy across the websites. β€’ Coordinate with the paid media agency to implement marketing tactics across various channels (email, SMS, TikTok, Meta, affiliate marketing, etc.). β€’ Manage the feedback, reviews, and approval processes for creative content and assets. β€’ Oversee creative asset management, ensuring timely delivery and proper use across all platforms. β€’ Coordinate copy reviews to ensure alignment on brand tone of voice, legal requirements, and overall content changes. β€’ Maintain consistency of content across all digital touchpoints, ensuring brand guidelines are met. β€’ Support the Senior Manager in daily operations, contributing to the overall marketing strategy. β€’ Collaborate on the execution of email and SMS marketing campaigns to drive customer engagement and retention. β€’ Handle day-to-day coordination with internal and external stakeholders, including cross-functional teams and external agencies.

Requirements

β€’ Proven experience in digital marketing, with a strong understanding of e-commerce best practices β€’ Proficiency with Shopify's backend is essential β€’ Highly organized with a strong attention to detail β€’ Ability to manage multiple projects and prioritize tasks effectively β€’ Experience managing creative assets and working with cross-functional teams β€’ Familiarity with paid media strategies across platforms like TikTok, Meta, email, SMS, and affiliate marketing β€’ Experience coordinating copy reviews to ensure compliance with legal standards and alignment with brand voice β€’ Strong communication skills, both written and verbal β€’ Ability to work independently and thrive in a fast-paced environment

Benefits

β€’ 12-month contract with the potential for extension based on performance and business needs. β€’ Remote work with flexible hours. (EST time zone)

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