Director - Marketplace Growth & Merchandising

5 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+12 more states

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $200k - $240k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

Apply Now

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Propel, Inc

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Propel, Inc. is a company focused on simplifying access to government benefits programs like SNAP and managing EBT cards through its highly-rated mobile application. Known for its user-friendly platform, Propel helps users check their EBT balance, receive personalized alerts, and access exclusive offers. Additionally, the company enhances benefits management with the Providers Card, enabling better tracking of finances and other personal benefits. Propel partners with organizations to deliver resources and has been supporting Americans by strengthening the safety net since 2014.

social good • fintech • social enterprise • debit • financial services

51 - 200 employees

Founded 2015

💳 Fintech

👥 B2C

🌍 Social Impact

📋 Description

• Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. • As our first Director of Marketplace Growth & Merchandising, you will play a critical role in shaping the success of the Propel Marketplace. • Own and enhance the ad placement and merchandising strategy that optimize user engagement, partner monetization, and overall Marketplace performance across the Propel app • Develop campaign strategy in coordination with Marketing to create consistent and targeted user engagement patterns while also driving partner performance • Own and manage ad inventory across app, email, push, and web, maintaining a robust inventory planning process that efficiently matches user engagement with monetization opportunities • Develop an Offers and Rewards strategy to help make the Propel Marketplace the most rewarding destination for our users and to increase performance potential for our advertising partners • Build scalable GTM process around placements and campaigns to ensure Business Development and Customer Success teams are equipped to efficiently price and proactively sell against our various growth levers • Drive experimentation and leverage data-driven insights to optimize merchandising decisions and improve performance • Identify, test, and scale new growth and monetization features and programs for Marketplace — leverage industry best practices combined with user-driven insights to help us rapidly scale the Marketplace • Work cross-functionally with Product, Design, Customer Success, Marketing, and Data Science to align growth initiatives with user and partner needs • Lead the Growth and Merchandising team - build and lead a lean and scrappy team that can drive cross functional efforts

🎯 Requirements

• 10+ years of experience in merchandising, growth, product, analytics/strategy, or ad monetization within a marketplace, affiliate marketing, or ad tech environment. • Experienced people manager with ability to hire and lead a scrappy and highly collaborative team • Deep experience with growth strategies, performance marketing, and A/B testing • Strong analytical skills, with experience using data to drive decision-making. Ideal candidate is proficient in SQL and comfortable getting their hands dirty in data, while also being able to effectively collaborate with technical partners (Engineering and Data Science teams) • Proven track record of launching and scaling monetization programs • Experience working cross-functionally with Product, Marketing, and Sales teams • Strong understanding of marketplace dynamics and user behavior

🏖️ Benefits

• Meaningful work and a strong shared sense of mission • Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn and satellite offices in San Francisco and Salt Lake City. The team meets in-person for optional retreats. • 20 Days of PTO • 4% 401K match • $10k lifetime spend towards Carrot Fertility • Excellent Medical, Dental and Vision options • Other health and mental health focused benefits and perks