Lead Product Marketing Manager - Crypto

September 13

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Pulley

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cap table • equity management

11 - 50

Description

• Develop deep understanding of crypto market trends, customer needs, and competitor landscape • Create compelling messaging and content tailored to crypto audiences • Develop, lead, and execute on successful product launches and ongoing marketing campaigns • Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and new product newsletters, etc. • Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral • Collaborate with product teams to inform the roadmap based on Crypto market and customer insights • Work cross-functionally with product, sales, design, communications, support, etc. • Build relationships with key crypto influencers and media outlets

Requirements

• 5+ years of experience in product marketing experience, with 2+ years of experience in the Crypto space • Experience with B2B SaaS marketing • Strong understanding of blockchain technology and crypto ecosystem • Excellent communication and storytelling skills • Strong problem-solving skills and willingness to roll up one’s sleeves to get the job done. • Skilled at working effectively with cross-functional teams

Benefits

• Health insurance • Unlimited PTO • 401(k) Match