Senior Director - Product Marketing

6 days ago

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LetsGetChecked

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LetsGetChecked is a virtual care company that offers at-home testing, telehealth services, and pharmacy capabilities.

healthtesting • health • wellbeing • home health testing • lab testing

501 - 1000

Description

• Develop and execute comprehensive product marketing strategies to drive product adoption and market growth. • Collaborate with the executive team to align product marketing strategies with company goals and objectives. • Lead market research and analysis to identify customer needs, market trends, and competitive landscape. • Define and articulate the unique value propositions of LetsGetChecked products. • Create compelling product messaging and positioning that resonates with target audiences in the healthcare sector. • Develop and maintain a deep understanding of customer personas and buyer journeys. • Lead the planning and execution of go-to-market strategies for new product launches and feature updates. • Coordinate cross-functional teams, including product management, sales, and customer success, to ensure seamless product launches. • Monitor and analyze the performance of product marketing campaigns, adjusting strategies as needed. • Build, mentor, and manage a high-performing product marketing team. • Foster a collaborative and innovative team culture that drives results. • Provide ongoing coaching and development opportunities for team members. • Partner with sales and business development teams to support lead generation and sales enablement efforts. • Develop and deliver impactful presentations and product demonstrations for internal and external stakeholders. • Serve as a spokesperson for LetsGetChecked at industry events, conferences, and media engagements. • Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives. • Use data-driven insights to refine strategies and optimize marketing efforts. • Report regularly on product marketing performance to the executive team.

Requirements

• 5-10 years of experience in B2B and Product Marketing, with a focus on healthcare marketing. • Proven track record of successful product marketing leadership and team management. • Strong understanding of healthcare industry trends, regulations, and market dynamics. • Excellent strategic thinking, analytical, and problem-solving skills. • Exceptional written and verbal communication skills, with the ability to craft compelling narratives. • Demonstrated ability to work collaboratively across departments and manage multiple projects simultaneously. • Proficiency in marketing analytics tools and CRM systems. • Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred. • Familiarity with Google Workspace. • Ability to work Eastern Time hours.

Benefits

• Health, dental & vision insurance • 401k Matching contribution • Employee Assistance Programme • Annual Compensation Reviews • Flexible PTO Policy and 3 paid volunteer days per year • Free monthly LetsGetChecked tests as we are not only focused on the well being of our patients but also the well being of our teams • A referral bonus programme to reward you for helping us hire the best talent • Internal Opportunities and Careers Clinics to help you progress your career • Maternity, Paternity, Parental and Wedding leave