Campaign Manager

4 days ago

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Purple

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💰 $3.9M Debt Financing on 2016-09

Description

•The Campaign Manager will be the engine behind Purple's high-volume demand generation efforts, focusing on the SMB and alliance/partner segments. •This role demands a data-driven and results-oriented individual with a deep understanding of high-volume marketing tactics and a knack for leveraging technology to drive efficiency and scale. •You’ll be responsible for planning, executing, and optimising campaigns that generate a consistent flow of qualified leads and drive significant growth within these key market segments. •Our values are at the heart of what we do and we’re all about getting the job done whilst having fun with no BS and no politics. •We’re all about development, and embedded within the business is the value of know your stuff, keep learning, which means we support our people to continuously develop their knowledge and skills.

Requirements

•Develop and execute targeted, high-volume demand generation campaigns for Purple's SMB, alliance, and other high volume market segments. •Leverage data, marketing automation, and AI-powered tools to personalize messaging, segment audiences, and optimize campaign performance. •Manage email marketing campaigns, ensuring high deliverability rates, engaging content, and effective calls to action. •Create and optimize landing pages, forms, and other conversion assets to maximize lead capture. •Collaborate with the VP of Demand Generation to ensure alignment and seamless handoffs between campaigns. •Analyze campaign performance data to identify trends, insights, and opportunities for optimization. •Stay up-to-date on best practices and emerging technologies in high-volume, data-driven demand generation, particularly in relation to email deliverability and best practices for bulk sending. •Develop and manage relationships with key partners, providing them with the resources and support they need to generate leads and drive joint marketing initiatives. •Significant experience in B2B demand generation, with a strong focus on high-volume, data-driven campaigns. •Proven track record of successfully managing email marketing, marketing automation, and lead nurturing programs. •Deep understanding of email deliverability best practices and experience with bulk email sending platforms. •Experience working with marketing automation platforms and CRM systems. •Strong analytical skills and a data-driven approach to decision-making. •Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously. •Experience working with channel partners and developing partner marketing programs. •Experience with marketing analytics and reporting tools

Benefits

•Salary £30,000 •Company bonus - 5% of salary •Remote first business - work from home with regular opportunities to get together face to face) •Flexible working & a great company culture - bring your best self to work •Emphasis on learning and development - progress your career •23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days •4 volunteering days each year - give something back to the community •Private Healthcare & Long Term Incentive Plan after 12 months’ service