Marketing Campaigns Manager

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Solar PV System Design • Solar Park Design • Solar Software • Renewable Energy • Solar Power

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Description

• As the Marketing Campaigns Specialist, you will be responsible for developing, executing, and optimizing multi-channel marketing campaigns that resonate with our target audience in the solar industry. • You will leverage ABM strategies to engage key accounts and foster relationships that drive growth and success. • Design and implement comprehensive marketing campaign strategies that align with business goals, focusing on lead generation, brand awareness, and customer engagement in the solar sector. • Develop and execute ABM initiatives to identify, target, and engage high-value accounts, tailoring messaging and tactics to meet their specific needs. • Oversee the execution of campaigns across multiple channels, including email, social media, webinars, events, and digital advertising, ensuring a cohesive approach. • Work closely with sales, content, and design teams to create compelling marketing collateral and ensure alignment between marketing and sales efforts. • Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement based on data-driven results. • Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maximizing ROI. • Conduct market research to identify trends, audience preferences, and competitive landscape, informing campaign strategy and execution. • Provide regular reports on campaign performance, insights, and recommendations to key stakeholders.

Requirements

• 5+ years of experience in marketing campaign management, preferably in the B2B tech or renewable energy industry, with a strong focus on ABM. • Proven track record of developing and executing successful marketing campaigns that drive lead generation and engagement. • Strong understanding of ABM principles, strategies, and best practices. • Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). • Excellent analytical skills with the ability to interpret data and make informed decisions. • Strong communication and interpersonal skills, with the ability to collaborate effectively across teams. • Creative thinker with a passion for developing innovative marketing strategies. • Fluency or bilingual level of English. • Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus. • Knowledge of the solar industry and a commitment to sustainability is a plus.

Benefits

• Employee Stock Option Plan (ESOP), owning a piece of the solar energy revolution. • Flex benefit package, customizing perks to match your unique style. • Enjoy unlimited remote work flexibility or join the vibrant offices in Kaunas, Vilnius, and Barcelona. • Flexible working hours, harmonizing your personal and professional life. • Full training and onboarding program for a seamless start. • Exclusive work only with international markets. • Considerable & steadily increasing salary, recognizing and rewarding your dedication. • Frequent in-office and after-hours activities with team members. • Participation in international training programs. • Internal transparency with company results and salary system, promoting a culture of trust and collaboration. • Additional paid vacation days, including birthdays, volunteering, and other occasions.