Senior Product Marketing Manager

2 days ago

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PVcase

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Solar PV System Design • Solar Park Design • Solar Software • Renewable Energy • Solar Power

201 - 500

Description

• The product marketing team at PVcase is freshly forming, brimming with potential and promise. • As a Product Marketer, you’ll have a unique opportunity to get your hands dirty and help shape the future of product marketing at PVcase. • From understanding our customers to analyzing market trends and differentiating our offerings, your role will be both dynamic and impactful. • Oversee Messaging Framework: Develop and maintain the messaging framework, outlining messaging priorities and communication goals for a product or theme and providing key terms, phrases, or statements to ensure consistent messaging across all content. • Collaborate with Teams: Partner closely with sales, product, and cross-functional marketing teams to create impactful customer-facing materials such as pitch decks, one-sheets, case studies, and event collateral. • Your work will directly contribute to our sales success and market presence. • Sales Training Development: Understand our sales team DNA and work hand-in-hand with the Sales Enablement team to develop and update comprehensive training materials. • Equip our sales team with the knowledge and tools they need to excel at every step of the sales cycle. • Market and Product Liaison: Serve as the bridge between product and sales teams. • Provide valuable market feedback to the product team and share insights on existing and upcoming features with the sales team, ensuring everyone is aligned and informed. • Competitive Analysis: Stay ahead of the curve by monitoring industry trends and competitors. • Translate complex market data into actionable insights that guide product enhancements. • Keeping product and sales teams aligned. • Content Creation: Develop engaging and informative sales assets, customer stories, videos, and more. • Simplify complex technical concepts to resonate with a broader audience, showcasing the unique benefits of our solutions. • Customer Insights: Utilize your strong analytical and research skills to identify and prioritize customer segments, personas, and use cases. • Incorporate feedback from sales representatives to refine and optimize our marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Market Intelligence, Digital Marketing or Product Development. • 4-6+ years in SaaS product marketing with a strong track record of launching successful products and shaping positioning and messaging. • Fluent or bilingual in English; additional languages (French, Spanish, German, Portuguese, or Italian) are a plus. • Proven experience in Sales Enablement by developing and delivering impactful sales tools, training, and presentations. • Excellent written and verbal skills, simplifying complex ideas into compelling stories. • Strong research skills, prioritizing customer insights, and understanding competitors. • Proven narrative creation and content writing skills, with public speaking experience. • Strong understanding of ICPs, buyer personas, and customer segmentation. • Use data to drive improvements and uncover opportunities. • Experience in growing SaaS startups is highly preferred.

Benefits

• Employee Stock Option Plan (ESOP), owning a piece of the solar energy revolution. • Flex benefit package, customizing perks to match your unique style. • Unlimited remote work flexibility or join the vibrant offices in Kaunas, Vilnius, and Barcelona. • Flexible working hours, harmonizing your personal and professional life. • Full training and onboarding program for a seamless start. • Exclusive work only with international markets. • Considerable & steadily increasing salary, recognizing and rewarding your dedication. • Frequent in-office and after-hours activities with team members. • Participation in international training programs. • Internal transparency with company results and salary system, promoting a culture of trust and collaboration. • Additional paid vacation days, including birthdays, volunteering, and other occasions.