Senior Manager - Events

April 11

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Logo of Qualified

Qualified

Qualified is a company that specializes in enhancing B2B marketing and sales efforts through advanced AI technology. It provides a comprehensive platform for automating and optimizing inbound pipeline generation by converting website visitors into potential leads and sales meetings. The company's offerings include AI-powered chat, voice, and video conversations, automated email follow-ups, meeting scheduling, personalized marketing offers, and account-based buying intent insights. Designed to integrate seamlessly with tools like Salesforce, Qualified's platform enables businesses to maximize their sales outreach and engagement, driving high return on investment and improved sales performance.

Conversational Marketing • B2B Sales • CRM • Demand Generation • Marketing Automation

📋 Description

Execute Qualified’s event marketing strategy, ensuring field events, trade shows, and conferences drive demand and pipeline. Manage all aspects of event execution, including venue selection, logistics, vendor coordination, and budget oversight to maximize ROI. Partner with Sales and Customer Success to drive pre-show interest, secure high-value meetings, and accelerate post-event follow-ups. Collaborate with the Marketing team to create multi-touch campaigns that enhance event engagement and conversion. Analyze event performance, tracking key metrics like net-new and expansion pipeline, and provide actionable insights to optimize future events. Ensure seamless attribution tracking so the impact of each event is accurately reported and measured.

🎯 Requirements

Minimum of 7+ years of experience in B2B Marketing Events ideally in the SaaS or tech space) including planning and executing events such as industry conferences, partner events and field events. Bachelor's degree in Marketing, Business, Event Management, Communications, or a related field. Familiarity with Salesforce, Asana and Google Suite Proven track record of developing and executing successful events, from large conferences to small field events. Excellent project management skills. Ability to work collaboratively across departments and manage multiple projects simultaneously.

🏖️ Benefits

Offers Equity Offers Bonus

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