Content Marketing Manager

2 days ago

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Restaurant & Hospitality Point of Sale • Restaurant Analytics • Restaurant Software • Fast Casual • Quick Service Restaurants

51 - 200

Description

• Create and execute on our content marketing strategy – writing high-quality content assets with a focus on ABM and strategic, authentic content that fits our brand and vision. • Identify target audiences and set clear objectives for content initiatives. • Manage editorial calendar - supporting, reviewing, and creating content for product, eBooks, videos, blogs, whitepapers, website, email, PR, social, and other key channels. • QA/QC all content assets to ensure accuracy. • Ensure a regular cadence of high-quality, relevant, and diverse content across platforms. • Support sales, partners, and product team with ABM-based content and messaging about our product, industry trends, and the competitive landscape. • Monitor and optimize our SEO strategy to drive traffic, organic and paid, working with Demand Gen lead. • Manage outside resources, i.e., writers, designers, other creatives to ensure content alignment. • Performance analysis: maintain a sharp eye on content performance, data and analytics to inform campaign strategies across digital and traditional channels. • Track lead generation and conversion rates. • Be “all-in” with our vision, mission, and growth goals.

Requirements

• 4+ years content marketing experience in a similar restaurant tech company. • Strong, proven project management experience. • Hands on experience researching and writing content that drives high engagement and conversions. • Experience interfacing with Sales and Product leaders. • Ability to work with all functional areas across the organization. • A Data-centric individual with an ability to produce reports and metrics; a keen eye for SEO/SEM and mining data to uncover insights. • A problem-solver who loves to find solutions and embraces learning agility. • Independent, self-starter who’s focused and detail oriented. • Someone who is jazzed about technology and rapidly growing environments. • An excellent communicator. • A Relationship builder.