Head of Lifecycle Marketing - CRM

15 hours ago

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Readdle

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Software Development • Business and Personal Productivity • iOS Applications • Mobile

201 - 500

Description

• Readdle's Head of Lifecycle Marketing drives customer relationships to maximize conversion, engagement, and retention. • Craft and implement lifecycle marketing strategies for Readdle products. • Design marketing initiatives for customer attraction, conversion, and retention. • Define target audiences and optimize message delivery. • Lead a team of lifecycle marketing professionals. • Collaborate with marketing, creative, and analytics teams for effective campaigns. • Analyze performance metrics to refine strategies. • Work with analytics to guide customer retention and monetization.

Requirements

• 5-8+ years of lifecycle marketing experience, with a strong background in mobile applications. • Expertise in using marketing automation tools, CRM systems, and analytics platforms to measure and optimize campaign performance. • Excellent communication and presentation skills, capable of working collaboratively in cross-functional teams and effectively communicating strategies and outcomes to the executive team. • Exceptional project management skills and the appetite to drive a fast-paced, dynamic environment. • At least 5 years of experience in people leadership, with a proven ability to guide and develop teams. • Subscription service expertise / B2B Saas experience • MBA from a top tier university

Benefits

• Customer-centric culture. We put our customers first. • Professional growth. We are professionals at everything we do. • A team of amazing people. The greatest power we have is the team. • Impact on our products. We aim to create valuable products. • Innovative culture. We try to be innovative and creative in everything we do.