Marketing Manager

November 5

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RemoteVA

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Description

• Join our innovative American History eCommerce subscription business! • The Marketing Manager will be responsible for developing and executing comprehensive email marketing strategies and managing all aspects of email campaigns. • This role involves creating engaging content, optimizing campaigns, overseeing list management, and ensuring compliance with industry regulations. • The Marketing Manager will work closely with cross-functional teams to drive lead generation, customer acquisition, and revenue growth while enhancing brand visibility and engagement. • Develop and implement effective email marketing strategies. • Manage and optimize email campaigns. • Oversee list management and growth. • Handle automation and workflow management. • Create compelling content and copywriting. • Manage social media channels. • Analyze and report on campaign performance. • Ensure compliance with industry best practices. • Collaborate with cross-functional teams. • Provide training and development to team members.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. • 3-5 years of experience in email marketing, digital marketing, or a related field. • Strong written and verbal communication skills. • Proactive, highly motivated, and adaptable, with the ability to work independently and under minimal supervision. • Strong analytical skills or experience in data analysis to interpret campaign performance, generate actionable insights, and optimize marketing strategies. • Ability to manage multiple projects simultaneously, meet deadlines, and thrive in a fast-paced environment. • Excellent time management skills, including prioritization, scheduling, and adaptability. • Strong copywriting skills with the ability to craft engaging social media posts, email content, blogs, and articles. • Interest in history is a plus, providing valuable insights for crafting compelling content. • Proficiency in Microsoft Office applications (Word, Excel, PowerPoint). • Experience with Google Docs and Google Sheets. • Experience with Outlook and Gmail. • Proficiency in Klaviyo or similar email marketing platforms is a plus. • Adaptable and quick learner, able to grasp new concepts, tools, and processes. • Ability to handle constructive criticism and feedback positively.