Paid Media Analyst

November 7

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11 - 50

Description

• Drive awareness, traffic, and leads for multi-family real estate properties by activating, managing, optimizing, and analyzing digital marketing and paid media campaigns. • Manage a portfolio of paid media campaigns within the multi-family real estate vertical, including paid search, social, and display advertising. • Responsible for all aspects of the day-to-day management of accounts, including campaign fulfillment and activation, optimizations, analyzing and reporting results, and ensuring correct attribution to each paid media channel. • Deliver high performing paid media campaigns by leveraging campaign metrics, conversion and acquisition data, and consumer trends. • Deliver quality written and verbal insights to drive campaign performance and educate clients on paid media best-practices, trends, and opportunities for growth. • Self-sufficient in handling all day-to-day tasks associated with campaign management, including activation and fulfillment, tagging, optimizations, and reporting. • Drive account growth by delivering an excellent client experience, leading high-performance campaigns, and positioning yourself as the client’s subject matter expert.

Requirements

• Strong account management and communication skills : experience managing strategic, high value clients and an ability to communicate with diverse technical and non-technical audiences • Strong time-management and prioritization skills : ability to prioritize, manage competing priorities, set expectations, and deliver projects on agreed upon timeframe • Strong interpersonal and relationship management skills : ability to form relationships and collaborate with different stakeholders, such as product, engineering, account management, and client-side decision makers • Excellent analytical skills : Excellent analytical skills for making data-driven decisions, deriving and disseminating actionable insights resulting from such analysis. Keen attention to detail for the purposes of optimization and achieving marketing efficiencies • Familiarity with marketing concepts : Understanding of key digital marketing metrics and familiarity with Google Ads, Facebook Ads, and the Google Display Network

Benefits

• flexible vacation that supports the importance of time away from work for rest and relaxation • 12 paid holidays • paid parental leave • sick leave • medical, dental, and vision insurance benefits • flexible spending account • health savings account • life and disability insurance • fertility benefits • commuter benefits • Employee Assistance Programs • 401(k) employer match