Resident
Resident is a company that creates a house of brands focused on providing high-quality, comfortable, and stylish home furnishings. Known for its award-winning mattress brand Nectar, Resident partners with technology and retail giants to inspire great sleep and enhance home comfort. The company has demonstrated substantial growth, achieving significant sales and profitability, and has been recognized in prestigious media outlets. Resident operates in over 2500 locations and embraces a culture dedicated to comfort and innovation in home living.
YouTube Channel Manager - Demand Generation
March 19
Resident
Resident is a company that creates a house of brands focused on providing high-quality, comfortable, and stylish home furnishings. Known for its award-winning mattress brand Nectar, Resident partners with technology and retail giants to inspire great sleep and enhance home comfort. The company has demonstrated substantial growth, achieving significant sales and profitability, and has been recognized in prestigious media outlets. Resident operates in over 2500 locations and embraces a culture dedicated to comfort and innovation in home living.
📋 Description
• The YouTube & Demand Gen Channel Manager will be instrumental in shaping and executing our YouTube advertising and Demand Generation strategies. • In this role, you will lead market research, collaborate with creative teams to develop compelling content, and analyze campaign performance to drive customer acquisition and accelerate growth. • You’ll own budget management, ensure campaigns meet rigorous ROAS KPIs, and work cross-functionally to maximize impact. • Staying ahead of industry trends, you’ll continuously refine strategies to keep our campaigns innovative, high-performing, and at the forefront of digital marketing. • Support our business during key holiday periods when we run major promotions. Availability to work during these peak times is a must.
🎯 Requirements
• Bachelor's degree required. • 2+ years of experience managing YouTube advertising campaigns, including strategy, execution, and optimization. • 1+ years of experience managing Demand Gen (formerly Discovery) campaigns with a focus on performance marketing. • Experience in eCommerce or retail, with a strong understanding of customer acquisition, conversion funnels, and online shopping behavior (preferred). • Proven ability to manage budgets and achieve ROAS and CPA targets. • Experience collaborating with remote teams across marketing, creative, and analytics functions. • Strong analytical skills with the ability to interpret performance data, identify trends, and make data-driven decisions. • Excellent communication and storytelling skills to present insights and campaign results to stakeholders. • Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously. • Knowledge of industry trends, emerging ad formats, and best practices in YouTube and Demand Gen advertising.
🏖️ Benefits
• Remote-first workplace (since 2016!) • Competitive salary • Annual bonus potential • Health, Vision & Dental Insurance • HSA company contributions • 401K with company match component • “Take what you need” PTO • Wellness benefits • WFH office and cell phone/internet stipend • A FREE MATTRESS plus an awesome Friends and Family discount!
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