Digital Marketing Manager

November 27

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Description

• Work on strategic projects to support business transformation, enhance current and build new digital capabilities, elevate efficiencies across marketing processes and execute core digital marketing activities • Collaborate with various teams to ensure smooth operations that adapt to the organization's growing needs • Become a trusted expert on internal systems, their functionality and integration points across our digital marketing needs • Implement and manage global policies and processes to ensure efficient cross-departmental functioning. • Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals in delivery of marketing objectives • Develops the digital marketing strategy across all product lines, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition • Designs, builds, and maintains our social media accounts, both organic and paid social activities • Evaluate the performance of all digital marketing campaigns across all digital channels • Identify patterns and optimize spend and performance based on the insights, to drive growth strategies through digital marketing • Collaborates with internal teams to create landing pages and optimize digital marketing growth to drive increased conversions and demand funnels • Be a creative visionary, driving progressive digital campaigns and inspiring innovation • Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs. Existing relationships with digital platforms & online partners and brands are a plus. • Collaborates with business and marketing leaders to ensure that digital and social marketing activities support business requirements and needs • Collaborates with IT department to make sure all digital programs are compatible with existing infrastructure and data security requirements • Participates in special projects and performs other duties as assigned.

Requirements

• 5+ years of experience in digital marketing, digital acquisitions, SEM, SEO, ABM or digital program management with hands on exposure to measurement and optimization • Bachelor’s degree in business, marketing, journalism or similar discipline • Must be able to work in a fast-paced environment and matrixed organizational structure • Program and project management skills are a must • Strong communication skills (written, verbal & presentation) with the ability to understand and communicate difficult concepts to simple • Experience working with stakeholders at all levels within a company • Empathy for business partners and a commitment to helping them achieve their goals • Proven track record of managing paid social media platforms, running influencer programs and digital campaigns; knowledge of Sprout Social, Hootsuite required • Demonstrated track record of success in providing analysis, strategic direction, and specific business recommendations to senior leadership on critical decisions • A collaborative problem solver who can get in the weeds to understand stakeholders needs and deliver solutions • Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results • Must be flexible and adaptable; no task is too small • Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize • Exceptional writing, editing and proofreading skills