Digital Marketing Specialist

November 24

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Description

• The Digital Marketing Specialist coordinates and manages digital campaigns including SEO, paid ads, and social, using technology platforms including HubSpot, Google, and WordPress. • This role executes campaigns, suggests optimization strategies, and reports on digital KPIs relevant to each campaign. • The specialist is passionate about effective data management, user experience best practices, and marketing technology. • Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO. • Is responsible for the timely and complete maintenance and quality control of HubSpot data. • Responsible for regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Microsoft Ads, and HubSpot. • Assists with social media and email campaigns, including testing A/B variants of ad copy, landing pages, emails to maximize engagement. • Collaborating with creative, product, and sales teams to align digital efforts. • Develops campaigns and generates reporting in HubSpot to help drive marketing-led campaigns. • Email list hygiene management, including data management to improve deliverability. • Implements other paid digital marketing campaigns based on marketing plans. • Develop and maintain relationships with internal key contacts and stakeholders. • Provide insights and recommendations based on data-driven analysis. • Stay up to date on industry trends and emerging brand and marketing strategies. • Other duties as assigned.

Requirements

• Excellent organization skills and strong attention to detail • Multitasker with the ability to prioritize work accordingly • Strong communication skills, written and verbal • Ability to communicate issues and conclusions • Strong interpersonal skills, including problem solving skills; • Ability to shift focus and adapt to change; • Strong analytical and interpersonal skills • Ability to work autonomously under the pressure of tight deadlines and multiple priorities • Ability to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projects • Ability to hold self-accountable and thrive in a remote work environment.