Director of User Activation

April 3

🏈 Alabama – Remote

Although this job is listed in Alabama, this company may be open to hiring remote in other states.

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

+25 more states

🏈 Alabama – Remote 🌵 Arizona – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🔴 Lead

👔 Director

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RethinkFirst

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RethinkFirst is a company dedicated to transforming behavioral health through clinical expertise, data science, and technology. By leveraging these strengths, RethinkFirst aims to empower its customers and drive improved outcomes, thereby positively impacting the lives of millions worldwide. The company provides solutions for various sectors, including schools and businesses, by supporting students and employees alike with mental health resources and tools. With substantial contributions in education, such as working with eight of the largest school districts and supporting over 3 million students, and in corporate wellness, such as reducing absenteeism for companies like Volvo, RethinkFirst utilizes AI and big data to predict patient progress and enhance clinical outcomes. Its services extend across 225 countries, significantly influencing 11 million lives globally.

51 - 200 employees

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

📚 Education

📋 Description

• Drive User Activation & Engagement: Develop and execute strategies to increase the registration and ongoing usage of RethinkCare solutions within employer groups. • Identify opportunities for enhancing user experience and activation, ensuring that employees within employer groups are fully engaged with the platform’s offerings. • Lead initiatives that drive user awareness, adoption, and long-term engagement with RethinkCare programs, ensuring optimal usage of available resources. • Leverage Data & Insights: Utilize claims data, eligibility files, and employer-specific insights to design and refine engagement strategies tailored to individual employer needs. • Analyze data to identify patterns, trends, and areas for improvement in user engagement, and use these insights to inform campaign development. • Work closely with data teams to ensure that insights are actionable and aligned with both user needs and business objectives. • Develop Targeted Campaigns & Events: Design and implement email, digital, and onsite engagement initiatives aimed at increasing awareness and utilization of RethinkCare programs. • Develop campaigns targeting both employers and employees, aligning messaging with key pain points and goals. • Plan and execute events or webinars that drive deeper engagement with RethinkCare offerings, ensuring a broad reach across all employer groups. • Create Activation Toolkits: Develop comprehensive, customizable employer toolkits that include marketing materials, communication plans, and best practices to encourage active user engagement. • Equip employer partners with the resources they need to promote RethinkCare solutions effectively within their workforce. • Ensure toolkits are adaptable to different employer groups, taking into account their unique workforce demographics and needs. • Cross-Functional Collaboration: Partner closely with the Marketing, Customer Success, and Product teams to ensure alignment across messaging, user journeys, and overall activation strategies. • Work collaboratively with the Product team to ensure that user feedback is incorporated into platform updates and that product features align with user activation goals. • Align strategies with Customer Success to ensure smooth transitions from onboarding to active usage and to drive long-term user satisfaction. • Employer & Benefits Liaison: Act as a strategic partner to employer benefits teams, ensuring clear communication, engagement tactics, and solutions that align with their workforce’s unique needs. • Collaborate with HR and Benefits teams within employer groups to create tailored strategies that promote the adoption and ongoing use of Rethink Care solutions. • Provide expertise and guidance to employers on how to integrate Rethink Care solutions into their existing benefits offerings. • Performance Tracking & Reporting: Define key metrics for success in user activation and engagement, including registration rates, active usage, and retention. • Track and report on the performance of engagement campaigns, analyzing data to determine effectiveness and areas for improvement. • Use data insights to refine strategies, optimize ongoing initiatives, and ensure that user activation goals are met consistently.

🎯 Requirements

• 5-8 years of experience in user engagement, marketing, customer success, or similar roles within a SaaS, healthcare, or benefits-related environment. • Experience in driving user activation, onboarding, and engagement, with a track record of achieving measurable results. • Familiarity with healthcare solutions, employee benefits programs, or wellness platforms is a plus. • Strong data-driven mindset, with the ability to leverage data and insights to develop effective user engagement strategies. • Expertise in designing and executing email, digital, and event-based engagement campaigns. • Exceptional project management and organizational skills, with the ability to juggle multiple initiatives simultaneously. • Excellent communication skills, both written and verbal, with the ability to present to internal stakeholders and employer partners. • Experience working cross-functionally with Marketing, Product, Customer Success, and other teams.

🏖️ Benefits

• Generous health, dental, & vision benefits package • Flexible paid time off • 11 paid company holidays • 401k + matching • Parental leave • Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.