Senior Content Marketing Manager

September 26

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Right Side Up

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Marketing Strategy, Tracking and Attribution, Conversion optimization, Branding and positioning, Product marketing, Creative design and copy, Budgeting and planning, Sourcing and interviewing, Channel management (SEM, Facebook, & more)

51 - 200 employees

🤝 B2B

🛍️ eCommerce

Description

• Be the voice of Right Side Up, writing and editing all communications for all marketing channels • Build and manage our editorial calendar to ensure a steady pipeline of high-quality content • Conduct in-depth research and write long-form content on a wide range of complex marketing topics, some of which will require interviews with senior marketing executives • Partner with senior marketers in our talent collective to conceptualize, edit, and publish articles • Lead our social media strategy, from editorial planning, copywriting, and visual asset creation to publication and analysis • Write compelling monthly newsletters featuring original content as well as content sourced from around the web • Work with our webinar presenters to craft landing page copy that drives registrations • Write and publish case studies in partnership with our client engagement team, clients, and talent • Drive our SEO strategy for all long-form content • Own reporting for all content and social initiatives, optimizing strategies as needed to maximize ROI • Stay up-to-date on the latest growth marketing news and trends to build a relevant, impactful content pipeline

Requirements

• 5-7 years of content marketing experience, ideally with exposure to growth functions at VC-backed tech companies • Demonstrated mastery in writing engaging content that resonates with diverse audiences, with a portfolio showcasing versatility in tone, style, and structure • Ability to convey complex marketing concepts through a clear, concise, and compelling narrative that captivates founders, CMOs, and senior marketers at venture-backed tech companies, driving both engagement and action • Highly organized with impeccable attention to detail • Strong project management chops—keeping timelines updated and stakeholders informed, holding others accountable, and delivering high quality work on time • Familiarity with, or excitement to learn and work with a tech stack that includes Webflow, social channels (LinkedIn, Facebook, Twitter/X, YouTube), Figma, Google Search Console, Semrush, ClickUp, Google Analytics, Slack, and Google Workspace products • Experience working on a wide range of projects in a fast-paced, dynamic environment • Ability to self-prioritize based on evolving business needs • A drive for excellence, a love of learning, and a fascination with all things growth, marketing, and ecommerce—you’ll be reading and writing about them all day, everyday