Right Side Up
Marketing Strategy, Tracking and Attribution, Conversion optimization, Branding and positioning, Product marketing, Creative design and copy, Budgeting and planning, Sourcing and interviewing, Channel management (SEM, Facebook, & more)
51 - 200
Senior Manager, B2B Demand Generation
November 1
Right Side Up
Marketing Strategy, Tracking and Attribution, Conversion optimization, Branding and positioning, Product marketing, Creative design and copy, Budgeting and planning, Sourcing and interviewing, Channel management (SEM, Facebook, & more)
51 - 200
Description
• Founded in 2016, Right Side Up is the premier growth marketing consulting firm in the U.S. • The Senior Manager of B2B Demand Generation will own the execution of our B2B demand gen strategy from top to bottom. • This person will be responsible for contributing to the development of strategies and owning the execution of tactics that increase demand for Right Side Up consultants, agency teams, and retained search business. • Particular areas of responsibility will include lifecycle marketing, marketing tech stack management, website management, sales enablement, and paid advertising. • This is a remote role reporting to our Director of Marketing.
Requirements
• 5+ years of experience in B2B demand generation, ideally with 3+ years working in the marketing services industry • Expert at lifecycle marketing, ideally with exposure to HubSpot and Customer.io (or similar tools) and a strong command of basic HTML • Experience building and optimizing landing pages, preferably in Webflow • Comfortable executing paid media strategies on Meta, LinkedIn, and Google • Highly analytical, with the ability to interpret data and use insights to inform strategic decisions; familiarity with SQL and data integration tools a plus • Strong project management chops; highly organized with impeccable attention to detail • Exceptional verbal and written communication skills • Strong collaborator who thrives in a fast-paced, growth-oriented environment • Familiarity with, or excitement to learn and work with a tech stack that includes Customer.io, HubSpot, Webflow, Zapier, Canva, ClickUp, Google Analytics, Slack, and Google Workspace products • A drive for excellence, a love of learning, and a fascination with all things growth, marketing, and ecommerce—you’ll be talking about them all day, everyday
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