Senior Director - Partner Brand Strategy

February 15

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Risepoint

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Risepoint is an education technology company that partners with universities to expand access to affordable, workforce-focused online programs that deliver a high return on investment for students. With over 125 university partners, Risepoint supports the launch and growth of online degree programs in critical areas such as nursing, teaching, business, and public service. The company provides a range of services including marketing, student support, and technology implementation, aiming to help regional universities reach new students and increase enrollments. Risepoint's mission is to create enduring growth through accessible education, particularly for working adults seeking advancement in fields like healthcare, business, education, and technology.

higher education management • online education • edtech

1001 - 5000 employees

Founded 2018

📚 Education

🤝 B2B

☁️ SaaS

📋 Description

• Develop a brand architecture and brand portfolio management framework to leverage across our partner accounts • Develop, test, and launch new brand strategy including pillars, positioning, and strategic messaging for our partners • Provide input into our creative briefs to ensure briefs are inspirational and student insights and key brand messages are captured • Map the competitive landscape and build differentiation across our partner portfolio through specific brand positioning and value props • Analyze and synthesize first-party data and research to develop partner-specific insights • Work with our research team to design research to identify student personas and targets for each of our partners • Stay informed on various market trends and the competitive landscape to ensure partners are positioned for growth leveraging new consumer and market trends • Provide feedback on creative campaigns and activations to deliver against partner value proposition, and brand voice and tone • Monitor and assess brand health, equity, and perception to refine brand strategies for our partners • Develop and refine methodologies for executing brand strategy initiatives, identifying and implementing process improvements.

🎯 Requirements

• Bachelor’s degree in marketing or related field required, master's degree preferred • 12+ years of experience as a brand planner or brand strategist for $300M+ consumer brands • Experience developing brand architecture and brand portfolio strategies • Proven expertise in developing compelling messaging and strategic positioning • Experience providing strategic input to integrated marketing and communications campaigns and activations • Exceptional communication and interpersonal skills, with the ability to engage and influence external partners and internal stakeholders. • Strong project management skills with the ability to oversee multiple initiatives simultaneously • Experience working with insights and drafting compelling market and brand narratives • Strong knowledge of research methodologies to develop segmentation and target personas

🏖️ Benefits

• 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off • Supplemental Benefits: Wellness program • Alternative medicine options • Pet discounts • Accident, Critical Illness and Hospital Indemnity • Personal and Professional Development: Continuous Professional and Leadership Development Programs • Tuition Reimbursement for employees and their dependents • Rewards & Recognition programs