Public Relations Director

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Sage Growth Partners

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health information technology consulting • strategy development • thought leadership • management consulting

11 - 50

Description

• Strategic PR Planning: Develop and execute comprehensive PR strategies that align with clients’ business objectives and position them as thought leaders in the healthcare industry. • Media Relations: Build and maintain strong relationships with key media outlets, reporters, and influencers in healthcare, technology, and business sectors to secure high-profile media placements. • Crisis Communication: Lead crisis management efforts, developing proactive communication strategies to address potential issues, and ensure consistent and transparent messaging in high-pressure situations. • Thought Leadership: Work with clients to craft thought leadership platforms through press releases, bylined articles, op-eds, case studies, and speaking engagements. • Content Creation: Develop compelling press materials, including press releases, media kits, talking points, FAQs, and executive bios, ensuring alignment with clients’ key messages and goals. • Integrated Communications: Collaborate with internal marketing, digital, and creative teams to ensure PR efforts complement broader marketing and brand initiatives, driving holistic communication campaigns. • Media Monitoring and Reporting: Track and analyze media coverage, preparing reports that demonstrate the effectiveness of PR efforts, provide insights, and inform future strategies. • Client Relations: Serve as the main PR contact for key healthcare clients, offering strategic counsel on all communications-related matters and fostering strong, long-lasting relationships.

Requirements

• Education: Bachelor’s degree in Public Relations, Communications, Journalism, or a related field. A Master’s degree is a plus. • Experience: 6+ years of public relations experience is required. • Healthcare Industry Expertise: Deep understanding of the healthcare industry, with a proven ability to translate complex topics into compelling stories that resonate with media and stakeholders. • Media Relations Expertise: Extensive experience managing media relations and securing placements in top-tier outlets, with a strong network of media contacts. • Crisis Management Experience: Demonstrated ability to lead effective crisis communication strategies and manage reputational risks. • Exceptional Writing Skills: Superior written and verbal communication skills, with a talent for crafting clear, engaging, and persuasive content across various formats. • Project Management: Strong organizational skills and ability to manage multiple client accounts, deadlines, and deliverables in a fast-paced environment. • Analytical Skills: Ability to analyze media trends, measure the impact of PR activities, and adjust strategies to improve results. • Strategic Thinking: Ability to think strategically and creatively to solve problems, generate fresh ideas, and elevate client visibility in the marketplace.