Senior Customer Lifecycle Marketing Manager - International
December 7
Description
• Samsara is a pioneer of the Connected Operations™ Cloud, helping organizations harness IoT data for actionable insights. • Seeking a Customer Lifecycle Marketing Manager for international campaigns, part of a collaborative team. • Responsibilities include running lifecycle programs, optimizing journeys, measuring effectiveness, and aligning campaigns with business objectives while ensuring compliance.
Requirements
• 5+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment. • Strong understanding of market segmentation, customer journey mapping, and campaign automation. • History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive outsized results. • Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline; often viewed as a strategic “operator” by peers and management. • Deploys curiosity at every opportunity to become an expert on the customer – understanding their behaviors, motivations, blockers, and goals and weaves this into decision-making and execution. • Excellent copywriting and creative skill sets, with the ability to deliver strong ‘no fluff’ content. • Outstanding business judgment and a deep love for data-based decision-making & experimentation. • Fluent in English with strong written and verbal communication. • Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships. • Self-motivated and results-driven, with the ability to think strategically and execute tactically. • Proven experience working cross-functionally with product, data, and content teams. • Familiarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.). • Experience managing localization and translation processes for marketing content. • Experience using Iterable or another ESP. • Email coding experience (HTML/CSS) is a plus.
Benefits
• Full time employees receive a competitive total compensation package • Employee-led remote and flexible working • Health benefits • Samsara for Good charity fund • Much, much more
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