VP of E-Commerce, CRM and Licensing

November 8

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Scentbird

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Perfume Recommendations • Free Perfume Sampling • Personalization • Subscription Businesses • Fragrance

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Description

• We are seeking a VP of E-Commerce, CRM & Licensing to lead our e-commerce, customer relationship management, and licensing efforts. • This role will oversee the P&L for our e-commerce (non-subscription) business, drive e-commerce revenue, and optimize the digital customer journey to accelerate growth. • Additionally, this role will be responsible for managing licensing relationships and overseeing the P&L for licensed fragrances, a critical component of our e-commerce and subscription revenue. • You will spearhead efforts to maximize retention, personalize user experiences, and convert leads across E-Mail, SMS, and Push channels. • This role is ideal for a results-driven, data-savvy leader with a passion for creating optimal customer experiences in the consumer goods space.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, Engineering or a related field • 15+ years of experience in e-commerce and/or CRM, with at least 5 years in a leadership role. • Proven track record with licensing business models is a strong plus • Proven experience in scaling e-commerce and/or subscription DTC businesses • Expertise with CRM tools (e.g., Salesforce, HubSpot), e-commerce platforms (e.g., Shopify, Magento), and machine learning-based site personalization tools • Strong understanding of digital marketing, customer segmentation, and performance metrics. • Exceptional leadership and team management skills. • Excellent communication, negotiation, and project management abilities.

Benefits

• Competitive base compensation • Bonus program • Remote first* • Paid Time Off • 401k with Company Match • Medical, Dental, and Vision Benefits • Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts • Complimentary Scentbird Membership • A fun, creative and energetic work environment