Self Financial, Inc.
Financial technology • Consumer financial services • Consumer services • Financial services • fintech
51 - 200
Associate Paid Marketing Specialist - Creative Strategy
4 days ago
Self Financial, Inc.
Financial technology • Consumer financial services • Consumer services • Financial services • fintech
51 - 200
Description
• Self Financial is a venture-backed, high-growth FinTech company. • Looking for people who share our passion and are driven to tackle challenges. • Develop high performing and quality creative assets for advertising channels. • Own the end-to-end creative production process through in-house and agency partners. • Craft compelling narratives that highlight credit building and positive impact on users’ lives. • Collaborate with marketing, design, copy, and product teams to create compelling ad content. • Analyze market research to identify trends, challenges, and opportunities for engagement. • Report on creative performance and trends in weekly/monthly reviews. • Analyze campaign performance metrics and user feedback to optimize future strategies. • Leverage AI-driven tools to enhance content creation. • Stay up to date with industry trends and emerging technologies.
Requirements
• Bachelor’s degree in Marketing, Communications, Business, or a related field. • 1-3 years of experience in marketing, advertising, or creative strategy, preferably within the fintech or financial services sector. • Experience with major ads platforms such as Google Ads (Search, GDN, YouTube, and UAC campaigns), Facebook Ads, Snap Ads, Tik Tok ads, or Programmatic Display Experience • Experience in A/B testing to drive KPI improvement • Experience in project management tools like Jira or Trello • Demonstrated ability to bridge creative vision and analytical insights • Ability to work in a fast-paced, start-up environment • Organization, planning, and prioritization skills are a must, with an eye for detail working in a highly-regulated industry
Benefits
• Company Equity in the form of Stock Options • Quarterly performance-based bonuses • Generous employer-paid health, vision and dental insurance coverage • Flexible vacation policy • Educational assistance • Free gym membership • Casual dress code • Team building events and activities • Remote work arrangements/ flexible work schedule • Paid parental leave
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