Director, Growth Product

August 2

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Self Financial, Inc.

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Financial technology • Consumer financial services • Consumer services • Financial services • fintech

51 - 200

Description

• Own and define the product led growth strategy for the company: define and implement a comprehensive strategy in partnership with marketing and data science to drive clear growth life cycle outcomes for customer acquisition, activation, retention, and monetization. • Lead initiatives to acquire new users through various channels, including digital marketing, partnerships, and referral programs. Optimize the customer onboarding process to ensure a seamless and engaging experience. Utilize behavioral data to segment users and tailor engagement efforts. • Identify new growth opportunities including partnerships & ecosystem plays, viral growth enabler and segment expansions to stay ahead of the competition. • Collaborate & communicate with cross-functional teams to align growth objectives with overall business goals. Utilize a combination of customer research & data-driven insights to identify areas for product market fit gaps, impact to growth funnel & help influence prioritization of features. • Lead the ideation & prioritization of growth experiments across channels and platforms. • Inspire the team with a compelling vision and strategy, strongly partner with Engineering on execution and own the delivery of outcomes • Leverage data science to define, track and report on key growth metrics & provide actionable insights based on data analysis, also leverage qual customer data and prior experience to come up with a comprehensive recommendation. • Be a Product culture maker and help evangelize the growth mindset. Mentor and guide junior product managers and growth team members. Foster an environment that encourages innovation and experimentation.

Requirements

• Bachelor's degree in Business, Computer Science, or a related field. • 10 + years of experience in product management, with high impact growth fintech experience of a minimum 5 yrs. • Proven track record of driving significant 10X user growth and achieving business goals • Strategic mindset on leveraging qual + quant data. Strong analytical skills with the ability to interpret data and make data-driven decisions • Excellent communication and influencing skills. • Experience with the latest growth hacking techniques and tools. - Proficiency in analytics and product management tools (e.g., Google Analytics, Mixpanel, Amplitude). - Ability to thrive in a fast-paced, dynamic environment.

Benefits

• Company Equity in the form of Stock Options • Quarterly performance-based bonuses • Generous employer-paid health, vision and dental insurance coverage • Flexible vacation policy • Educational assistance • Free gym membership • Casual dress code • Team building events and activities • Remote work arrangements/ flexible work schedule • Paid parental leave