Lead Product Marketing Manager

November 6

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ServiceTitan

WebsiteLinkedInAll Job Openings

SaaS • Mobile • FinTech

1001 - 5000 employees

Founded 2012

☁️ SaaS

⚡ Productivity

🏢 Enterprise

Description

• Define and lead Product Marketing’s strategic role in B2B, diagnose the state of enterprise go-to-market. • Validate our ideal customer profile, including target firmographics and buyer roles. • Develop differentiated positioning and messaging that inspires customers and drives action. • Educate internal and external audiences on our value propositions. • Collaborate with sales leadership to develop and deliver sales enablement plans and sales programs. • Oversee the material development process, co-own the numbers. • Develop go-to-market strategy, execute campaigns, and collaborate with customer success to drive product adoption and growth. • Prove efficacy with testing and success metrics. • Serve as ServiceTitan’s center of excellence for Field Marketing and PMM partnership. • Partner with Field Marketing to shape content strategy, event briefs, and performance metrics for various activations. • Develop high-level content strategies and creative briefs for full-funnel content. • Propose a content calendar. • Partner with Sales & Customer Marketing to develop customer references, testimonials, case studies, and other assets. • Influence the product roadmap by refining your understanding of the market, competition, and customers. • Understand customer needs through market analysis, surveys, interviews, and data.

Requirements

• 9+ years of work experience, including 4+ years in B2B SaaS product marketing, with experience in mid-market (50-1000 employees) and Enterprise audiences. • Ability to create compelling narratives and positioning at both the product and audience levels, with a customer-centric approach. • Strong curiosity, strategic thinking, and quantitative skills, leveraging data to address challenges. • Execution-oriented, with a track record of driving and launching go-to-market campaigns, sales enablement, and content. • Influential collaborator, skilled in working with cross-functional teams and various organizational levels. • Excellent planning abilities, with a history of managing competing priorities and advancing multiple projects. • Self-driven, goal-focused, and highly organized. • Outstanding written and verbal communication skills, including editing and coaching. • Deep understanding of primary B2B activations, including the sales process, field marketing, and what excellent product marketing support looks like for both. • Experience conducting user and market research. • BA/BS degree required; MBA a plus but not necessary.

Benefits

• Flexible time off with ample learning and development opportunities to continue growing your career. • Comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. • Great work is rewarded through Bonusly, peer-nominated awards, and more. • Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more. • Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.