Product Marketing Manager

November 5

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ShiftCare

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software as a service • rostering • workflow automation • health services • timesheets

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Description

• Role Type: Remote • Location: California, USA • Salary: $100,000 USD - $130,000 USD • Join our innovative B2B SaaS company as a US Product Marketing Specialist focusing on the North American market. • Blend creativity with analytics to develop and execute marketing strategies that resonate with our target audience and adapt our Australian successes to the North American landscape. • Collaborate closely with the product, sales, and leadership teams to drive growth and elevate our brand presence in the region. • Understand customer pain points and develop positioning and messaging that clearly differentiates our products from competitors in the market. • Conduct market research specific to the B2B SaaS industry and the US home care sector, understanding customer needs, cultural nuances, and market trends. • Adapt and localize Australian marketing strategies to align with North American market dynamics and regulatory considerations. • Collaborate with the Head of Marketing, CEO, and Sales teams in both regions to develop coherent product launch plans, go-to-market strategies, and targeted campaigns. • Facilitate and create compelling content such as case studies, videos, and website materials, articulating the value of our products to the North American audience. • Produce sales enablement materials and foster partnerships in North America for content sharing and collaboration. • Regularly conduct competitor analysis and report on campaign effectiveness, making strategic recommendations for growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 3+ years of experience in product marketing, preferably in a B2B SaaS or healthcare/technology sector. • Deep understanding of the US market, with an ability to navigate cultural and market nuances. • Proficiency in marketing automation tools and CRM systems (e.g., Hubspot) • Excellent communication skills, both written and verbal, and the ability to work effectively in cross-functional and distributed teams. • Strong analytical skills, creative thinking, and a knack for identifying market opportunities.

Benefits

• Fast-track Growth: • Experience quick career advancement in our growth-oriented environment, ensuring your potential is recognised and rewarded. • Job Security: • Rest easy with stable ownership and meticulous team growth management, building your career on a foundation of stability and forward-thinking. • Floating Public Holidays: • Enjoy flexibility to celebrate preferred holidays or personal events with floating public holidays. • Remote Work: • Embrace a work-life balance with remote work options, supported by necessary technology and tools for efficient and effective performance.