Senior Manager - Brand & Content

2 days ago

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Shipwell

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Freight • Shipping • Logistics • Integrations • Supply Chain

51 - 200

💰 $35M Series B on 2019-10

Description

• Develop and execute a compelling brand narrative that resonates with various B2B audience personas, using storytelling to drive engagement and brand loyalty. • Create and manage design assets and branded materials for use across websites, email marketing, social media, and other digital platforms. • Write, design, and post content for social media channels (e.g., LinkedIn, Twitter) aimed at building brand awareness and engaging target audiences. • Collaborate with internal teams (Product, Sales, Customer Success) and external partners to ensure content aligns with broader company goals and strategies. • Plan, organize, and track content creation workflows using project management tools. • Analyze and optimize content performance using analytics tools (e.g., Google Analytics, HubSpot), making data-informed adjustments to enhance engagement and impact. • Stay updated on B2B content marketing trends and continuously innovate brand experiences and messaging approaches to keep the company’s brand relevant and compelling. • Develop SEO-optimized web content to enhance search visibility and drive organic traffic.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or a related field (or equivalent work experience in B2B marketing organizations). SaaS experience preferred. • 5+ years of relevant experience in B2B marketing, with a proven track record of managing and delivering high-quality content and messaging for various marketing campaigns. • Demonstrated expertise in brand storytelling and the ability to create compelling narratives tailored to specific audience personas. • Experience creating and managing design assets, branded materials, and digital content for use across websites, email marketing, and other digital platforms. • Strong writing skills with versatility to address a range of audiences—from highly technical to general interest—across long-form and short-form content. • Proficiency in social media strategy and management for B2B audiences, including experience in writing, designing graphics, scheduling, and engaging on channels like LinkedIn, X (Twitter), and Facebook. • Experience collaborating with internal teams (Product, Sales, Customer Success) and external partners to ensure content alignment with broader company goals and strategies.

Benefits

• Enjoy working remotely with the added perk of a home office reimbursement • Unlimited Paid Time Off (PTO) • A robust healthcare package that includes medical, dental & vision benefits, short-term and long-term disability, AD&D coverage, and flexible/health savings accounts • 401K program where Shipwell matches up to 4% • A yearly learning and development budget • Subsidized internet, cell phone, fitness, and educational reimbursements • Virtual team-building events where fun and connection take center stage • Join a vibrant, inclusive workplace shaped by friendly, talented individuals • Receive a technology package, including a MacBook Pro • Employee Recognition Program to celebrate and incentivize hard work and success!