Content Marketing Specialist

2 days ago

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WRS Health

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Practice Management solutions • Web based ambulatory EHR solutions • ONC-ATCB certified • Specialty based EHR • CCHIT certified

201 - 500

Description

• As a Content Marketing Specialist, you will play a supporting role in developing and executing our content strategy. • Participate in creating compelling and informative content that resonates with target audiences, drives engagement, and supports marketing goals. • Support online advertising campaigns and contribute to the overall marketing strategy while leveraging AI tools. • Assist in developing compelling content that resonates with our target audience and enhances engagement. • Support the Content Marketing Manager in writing, editing, and proofreading high-quality marketing content. • Collaborate in creating and promoting white papers on complex medical topics. • Utilize AI tools to help generate engaging content across various channels. • Support the design and creation of promotional materials for social media, websites, and other marketing channels. • Assist in analyzing and optimizing content with AI technologies for SEO, readability, and audience engagement. • Collaborate on maintaining a content calendar with the Marketing Manager. • Help manage and grow the company’s social media presence across platforms like LinkedIn, Facebook, and Instagram. • Assist in tracking and analyzing content performance to refine strategies and improve results. • Ensure all content adheres to brand guidelines.

Requirements

• Proven experience in content marketing, content writing, graphic design, and social media management, with a focus on B2B SaaS and health sectors. • Strong writing, editing, and proofreading skills with the ability to create engaging and clear content. • Basic understanding of SEO principles and best practices. • Understanding of marketing analytics, social media trends, and the ability to derive actionable insights. • Proficiency in Digital Marketing Tools such as WordPress CMS, GA4, HubSpot, and Moz. • Experience with advertising platforms such as Google Ads, Facebook Ads, and LinkedIn. • Experience in using AI tools for content creation, optimization, and analysis (e.g. ChatGPT, Grammarly, Midjourney, Descript, etc.). • Familiarity with social media management tools is preferred (e.g., Hootsuite, Buffer). • Excellent communication and collaboration skills. • Willingness to learn and adapt in a fast-paced environment.