Content Marketing Manager

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Zero Networks

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Description

• We’re Zero, a cybersecurity vendor pioneering automated network security. • Our platform was purpose-built to fix the way legacy microsegmentation is done (clunky, costly, slow) to provide microsegmentation for all. • Our tight-knit marketing team is opening their doors and looking for a Content Marketing Manager to join their ranks. • We are seeking a dynamic, passionate Content Marketing Manager to execute content strategies that drive awareness, SEO, engagement, and lead generation for Zero Networks. • You will report to and work closely with our Director of Product and Content Marketing to produce the usual and the unusual. • Responsibilities include producing and optimizing content for search engines and demand-driven content, sales and channel enablement, managing a content calendar, developing thought leadership, and tracking performance. • Familiarity with PR and external influencers to amplify content and increase visibility in key industry publications and platforms is necessary.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred. • 3-5 years of experience in content marketing, preferably within the cybersecurity or technology sector. • Exceptional writing and editing skills, with the ability to convey complex, technical information in a clear way to diverse and specific audiences. • A highly analytical thinker adept at interpreting complex data and providing strategic recommendations to enhance our content and messaging, repurpose evergreen concepts, and ensure that our audience receives the most accurate and engaging information possible. • Strong understanding of the buyer’s journey and how to create content for TOFU, MOFU, and BOFU stages. • Strong understanding of SEO, SEM, and content marketing best practices. • Enthusiasm for data-driven marketing; familiarity with tools like Semrush, Google Analytics, HubSpot, 6sense, and SalesLoft is a plus. • Ability to manage multiple projects simultaneously and meet deadlines. • Analytical mindset with the ability to measure and report on content performance. • Knowledge of cybersecurity trends, challenges, and zero trust frameworks is a plus.