Senior Channel and Technical Alliances Marketing Manager

February 22

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Sift

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Sift is an industry leader in digital fraud management, offering robust AI-powered solutions to combat various forms of online fraud such as account takeovers, payment fraud, and chargebacks. With a scalable platform, Sift enables businesses to secure their operations through advanced decision-making and fraud detection technologies. Their platform is trusted by over 700 global brands, providing precise, user-level insights to turn fraud challenges into opportunities for scalable growth. Sift emphasizes the importance of partnerships and a strong community to enhance their fraud decisioning service, fostering secure business development across various sectors like e-commerce, fintech, and travel. Additionally, Sift is recognized for its insights and efforts in fraud industry leadership, featuring capabilities such as payment protection, account defense, and dispute management.

Machine Learning • Software as a Service (SaaS) • Fraud Detection • Predictive Analytics • Big Data

201 - 500 employees

Founded 2011

🔒 Cybersecurity

💳 Fintech

☁️ SaaS

📋 Description

What We're Looking For: • Sift is seeking a Senior Marketing Manager to accelerate our business through and with a community of channel and technical alliance partners. • Play a pivotal role in Sift’s ecosystem expansion by increasing visibility, awareness, and mindshare with prospective partners. • Build pipeline with and through Sift channel and alliance partners that converts to revenue and long term customer success. • Strategically align with the Sift channel sales and alliances team, forging deep working relationships and establishing joint objectives. • Define and execute an integrated channel marketing plan that accounts for elevating Sift awareness around current and future partner ecosystems and delivers qualified opportunities to support Sift revenue goals. • Plan and execute diverse joint (Sift and partner) marketing activities including events, webinars, campaigns, digital programs, and activating MDF. • Craft and execute internal and external partner collateral and communications to sustain Sift presence among the Sift workforce and partner stakeholders. • Enable Sift partner pipeline development by building content, campaign assets, educational series and more deployed and curated within the Sift partner portal. • Define and deliver against partner and alliance marketing KPIs supporting market recognition, partner engagement, pipeline creation, and revenue.

🎯 Requirements

Must-Have Skills: • Minimum of 10 years of experience in B2B SaaS channel marketing, product marketing, growth marketing, channel sales and related roles. • Experience activating a vendor solution presence on cloud marketplaces such as AWS, Azure, and Google Cloud Platform. Strongly Preferred Skills: • Prior hands-on channel and technical partner marketing experience with an array of partner GTM motions including resellers, referral partners, global systems integrators, and cloud marketplaces. Operations: • Experience with building and deploying content and community enablement through partner portal technologies such as Impartner. Marketing Fluency: • Strong understanding of partner marketing lifecycle. Demonstrated experience in developing and executing successful partner marketing strategies, content, and programs. Relationship Building: • Proven ability to build and maintain relationships with customers, partners, and cross-functional teams. Excellent interpersonal and communication skills. Strategic Thinking: • Ability to think creatively and develop innovative approaches to engage partners and sustain mutually beneficial growth. Data-Driven: • Fluency with Marketing and sales KPIs to measure and analyze channel marketing investment and outcomes. Proficient in leveraging data to drive marketing decisions and improve results.

🏖️ Benefits

Competitive total compensation package • 401k plan • Medical, dental and vision coverage • Wellness reimbursement • Education reimbursement • Flexible time off