Marketing Manager

February 25

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Singular

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Singular is a company that focuses on privacy and the optimization of user data for marketing purposes. It uses cookies to enhance site functionality and for remarketing. Singular provides marketing analytics, cost aggregation, and integrates various marketing technologies to offer a unified platform for customer journey analysis. With its solutions, it helps companies obtain a complete view of ROI and optimize their advertising strategies. Singular is known for its strong capabilities in mobile attribution, cross-device attribution, and fraud prevention, making it an invaluable tool for businesses seeking accurate and actionable cross-platform analytics.

Mobile Advertising • Mobile Analytics & Reporting • Creative Optimization • User Acquisition • ROI Analysis

51 - 200 employees

☁️ SaaS

📋 Description

•Own the execution, and optimization of full-funnel marketing campaigns that drive demand, pipeline, and revenue. •Collaborate cross-functionally with product marketing, content, marketing and sales teams to create high-impact, multi-channel campaigns tailored to our ideal customer profiles (ICPs). •Execute integrated marketing campaigns across multiple channels, including email, content, paid media (organic amplification), and ABM strategies. •Work closely with the sales team to ensure alignment on messaging, ICPs, and lead handoff processes. •Define KPIs and track campaign performance using CRM (Salesforce) and marketing automation tools (HubSpot).

🎯 Requirements

•3-6 years of experience in B2B SaaS marketing, preferably in mobile attribution, martech, or analytics. •Strong understanding of demand generation, ABM, and multi-channel marketing strategies. •Experience with marketing automation platforms (HubSpot), CRM tools (Salesforce) and ABM tools. •Ability to analyze data and extract insights to inform campaign decisions. •Excellent project management and collaboration skills to drive cross-functional alignment. •Proven experience running successful integrated campaigns that drive pipeline and revenue. •Creative mindset with a data-driven approach to experimentation and optimization.