Growth Marketing Manager - Offline

February 22

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

+1 more states

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $120k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Skylight

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Skylight is a company that offers digital picture frames and calendar devices designed to bring families together and simplify household organization. Their products include a Skylight Frame, which allows users to share photos and videos with loved ones through an anti-glare touchscreen display, and the Skylight Calendar, which displays everyone's schedules in one interactive device. These products are easy to set up, do not require a subscription, and aim to keep users connected and organized. Skylight frames and calendars are touted as great gifts, especially for keeping family memories alive and ensuring ease of communication among multiple family members.

11 - 50 employees

Founded 2015

🔧 Hardware

👥 B2C

🛒 Retail

💰 Venture Round on 2020-09

📋 Description

• Skylight is a technology startup based out of Los Angeles and San Francisco. • Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. • We are looking for a results-driven and highly motivated problem solver who has experience driving growth across offline channels. • This role is a great opportunity for someone who is equal parts analytical and entrepreneurial, with a desire to build our offline marketing strategy from the ground up. • Responsibilities: • Work closely with the Director of Growth to launch offline channels including but not limited to Podcast, Radio, Linear TV, and CTV • Manage channels to CPA targets through media planning, creative, targeting, and other optimizations. • Champion our offline test-and-learn agenda, continuously refining and optimize existing tactics while actively identifying new channels and strategies – with a focus on high impact and scalability • Own offline measurement, utilizing a combination probabilistic and deterministic offline measurement methodologies to best attribute channel performance • Partner with the creative team to ideate, execute, and iterate on creative concepts to improve the incremental impact of your channels • Lead relationships with Skylight’s offline media agencies, ensuring effective execution, reporting, and budget management

🎯 Requirements

• 4+ years of experience in growth marketing on offline channels (Podcast, Radio, TV, and CTV) • Experience optimizing advertising campaigns based on performance KPIs (ROAS, CAC, etc.) • Proven track record of successfully launching, optimizing, and scaling new offline channels • Experience leveraging incrementality testing to optimize and improve media performance • Cross functional work experience (Creative, Legal, Data, Engineering, etc.) • Highly curious, with data-driven mindset and creative problem solving skills • Nice-to-Haves: • Experience in DTC and eCommerce • Experience with GA, Amplitude, or other analytics tools • Programmatic media buying experience (TTD, DV360, Amazon)

🏖️ Benefits

• Competitive Salary + Equity Package • 401K matching • Wellness, learning, and home-office budgets • Health, Dental & Vision Medical Plans • Tremendous autonomy to set the direction of your work • Unlimited PTO • Company holidays on the first Friday of every month (Except November & December)