Senior Marketing Analyst - Paid Acquisition

4 days ago

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SmartAsset

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Financial Modelling • Personal Finance • Money • Financial Advisors • Retirement

201 - 500

Description

• SmartAsset is looking for a numbers-driven Marketing Manager to help execute direct response, lead generation marketing initiatives across the web, specifically on native channels. • The right candidate has a sharp, quantitative mind, obsessed with achieving profitability and scale. • You'll bring expertise in managing large digital budgets to hit profitability targets, preferably with a background in lead generation. • Oversee strategy and execution of ROI-positive lead generation campaigns that inspire consumers to engage with financial products and services online. • Identify new opportunities to scale our content marketing initiatives profitably.

Requirements

• 3+ years of direct response digital marketing experience, preferably on Taboola, Outbrain, Yahoo Gemini, Facebook or similar platforms • Familiarity with key digital marketing concepts such as CPC, CPM, CTR, CVR, CPA • Strong quantitative background • Technically adept with a pulse on trends and innovations within adtech • Ability to partner effectively with product management, ad operations and data engineering • Ability to juggle multiple, competing priorities under tight deadlines

Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US. • Medical, Dental, Vision - multiple packages available based on your individualized needs • Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available • Supplemental Short-term and Long-term Disability • FSA: Medical and Dependant Care • 401K • Equity packages for each role • Time Off: Vacation, Sick and Parental Leave • EAP (Employee Assistance Program) • Financial Literacy Mentoring Program • Pet Insurance • Home Office Stipend