Account Strategist - Senior Living Experience

April 8

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SmartBug Media

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SmartBug Media is a full-service digital marketing agency specializing in leveraging the HubSpot platform to help businesses grow. They offer a range of services including HubSpot onboarding, marketing, sales, service, content, commerce, and operations hubs. SmartBug Media assists clients across various industries like healthcare, education, manufacturing, and SaaS with demand generation, revenue operations, paid media, web services, sales enablement, and customer success strategies. They focus on increasing marketing and sales effectiveness through proven strategies, automation, and hands-on training. Their accolades as a highly decorated HubSpot digital agency underscore their commitment to creating scalable solutions for predictable, resilient growth.

inbound marketing • content marketing • web design • web development • social media

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

📋 Description

• SmartBug Media is the full-service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle, with a strong focus on the HubSpot ecosystem. • From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to help clients set the course for continued success. • Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. • We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot North American Partner of the Year and proud Elite Partner. • SmartBug is also a proud Google Premier Partner. • The Account Strategist will report to the Senior Director of Account Strategy and act as the strategic account lead, primarily focused on the senior living industry. • You will work with client executives to define goals and develop strategies that will achieve them. • You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle. • You will hand these plans to your specialty strategist team for further planning and implementation while closely monitoring performance and client health. • You are the face of SmartBug and the first impression of the company to our customers, you should be adept at building relationships and trust with senior-level clients. • To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results. • As an Account Strategist, you will be measured on delivering client satisfaction, customer growth, and timely strategy delivery.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • Minimum of 6 years of experience in digital strategy. • Minimum of 5 years of experience in the Senior Living industry. • Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem and CMS. • Proven experience with WelcomeHome CRM. • Proven ability to lead and direct a team of professionals working on client accounts. • Experience in setting and achieving annual and quarterly goals for clients. • Demonstrated ability to build and maintain a positive and productive team spirit. • Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments. • Strong interpersonal skills and the ability to inspire and motivate a team. • Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values. • Exceptional communication and presentation skills. • High level of organization, attention to detail, and the ability to manage multiple priorities. • Strong problem-solving capabilities and the ability to navigate complex challenges. • High level of integrity, work ethic, and professionalism. • Passion for client success and a commitment to delivering outstanding results • Experience working remotely in similar roles is strongly preferred. • HubSpot essential certifications.