Snappy Kraken is an award-winning marketing technology firm that provides financial advisors with a complete digital marketing system to foster and deepen relationships with clients and prospects, while making it easier for advisors to fulfill all of their marketing needs in one place.Deemed "The most innovative marketing platform for advisors"​ by Investment News, and ranked as the "Best Overall Content Marketing Company" four years running.Their unified product offering includes personalized websites and branding, marketing campaigns that feature unique original content, text message marketing, via the intuitive Convos platform, and Freedom360, a “done-for-you" premium marketing solution that eliminates the need for advisors to single-handedly manage their entire marketing system. With Snappy Kraken, advisors are able to enhance their:- Service, by staying in front of their clients with consistent communication and educational content. - Expansion, by deepening relationships and building trust with their existing network while establishing a thought leadership platform.- Growth, by increasing traffic and conversions across their websites and entire marketing strategy—all while earning referrals and building new client relationships.To date, Snappy Kraken has created over 3.4 million campaigns, launched over 5,000 websites, and delivered over 100 million engaging emails on behalf of advisors nationwide. 95% of their clients recommend using Snappy Kraken to other advisors and Snappy Kraken’s existing clients attribute 31% of their client revenue growth to using their system.

Snappy Kraken

Content Manager

Develop content strategies to enhance engagement and drive growth for financial services marketing.

• Responsible for developing demand generation content that represents Snappy Kraken
• Create high-impact content that drives engagement, demos, and revenue
• Build highly effective content marketing programs that drive demand across core audiences and channels
• Help create and facilitate webinars with strategic partners, and repurpose that content across various formats
• Work closely with the Demand Ops Manager to monitor and report on content performance as it relates to KPIs and business goals

Content Strategist

Customer Success

Engage clients to ensure success with digital marketing tools for financial advisors.

• Partner with clients in a 1:1 and 1:many setting through our client journey to ensure that they are meeting key milestones for their own successful business outcomes
• Deliver programs at scale that teach successful digital marketing best practices to our clients, ultimately allowing them to reach their growth goals
• Provide digital marketing expertise to help clients find success using our industry-leading email campaigns, conversion-optimized websites, and/or multi-channel texting products
• Proactively monitor and address member concerns and opportunities through quantitative and qualitative channels, bringing new and fresh ideas forward to create client success
• Build strong member relationships by maintaining high levels of engagement and communication

Customer Success Manager

Content Marketing Manager

Direct campaign content strategy for financial advisors through automated and comprehensive marketing solutions.

• Ensure high-quality, high-performing content is created and published for use by Snappy Kraken’s financial advisor clients
• Manage the editorial calendar by setting themes, dates, and topics for campaigns, and ensure alignment with the creative direction and compliance requirements
• Manage compliance processes and workflows and collaborate with any third-party compliance experts to ensure the content is usable
• Manage internal and third-party content creators to produce high-performing content across product offering
• Maintain quality and consistency by ensuring the style guide is followed
• Regularly review and extract insights from available data to improve content adoption and performance
• Comprehend our company's product feature set and vision to enhance the value of content for our advisors and stakeholders
• Create and collaborate with our client stakeholder group to understand financial advisor wants and needs so they influence the content we create
• Stay informed about the financial services industry, current events, and trends to deliver relevant and compelling content
• Work closely with Client Experience, Sales, Marketing, and Product teams to optimize client adoption and satisfaction
• Review and address annotations related to content and design drafting and testing
• Audit and maintain our campaign catalog in line with the company vision and content strategy
• Ensure Product Marketing Documentation is properly communicated and executed upon by Content teams
• Write campaign briefs that outlines the theme, audience, objective, and individual parts of a campaign
• Review design and copy drafts that are submitted to you and making annotations on how it can be improved
• Conduct final reviews on a document or design file that has been annotated by proofreaders, marketers, or compliance reviewers
• Test campaigns once added to the platform
• Review and approve invoices submitted by freelancers and keeping track of monthly expenditures on content
• Resolve or research questions our internal team or advisors have
• Decide which campaigns or individual pieces of content should be updated or removed from our platform
• Work with compliance officers to update an out-of-date campaign

Remote Jobs at Snappy Kraken

Snappy Kraken

Content Strategist

Snappy Kraken

Customer Success Manager

Snappy Kraken

Head of Advisor Content

Snappy Kraken