Snappy Kraken
Automated Marketing for Financial Advisors • Automated Business Processes • Prebuilt Marketing Campaigns
Vice President - Marketing
December 4
Snappy Kraken
Automated Marketing for Financial Advisors • Automated Business Processes • Prebuilt Marketing Campaigns
Description
• This senior leadership role will oversee and execute the marketing strategy for Snappy Kraken. • Success will require leveraging data and the organization's creative resources to support our brand reputation and revenue growth goals. • The role encompasses three main areas of ownership: Demand Generation, Product Marketing, and Brand Marketing. • This includes maintaining Snappy Kraken’s iconic brand and reputation among financial advisors and thought leaders in the wealth industry. • To foster continued SMB growth, you will advance our channel partner strategies and develop repeatable and predictable demand generation processes with measurable funnel metrics. • Additionally, you’ll define and deliver product positioning, messaging, and sales enablement through robust product marketing strategies, analyst relations, and thought leadership initiatives.
Requirements
• Demonstrated competency in driving marketing initiatives to the mid-market and enterprise segments of the financial industry • 8+ years of marketing experience, with a preference for experience selling into the WealthTech or BankTech space including experience leading teams. • Preferred experience in a start-up environment with an understanding of the work ethic to succeed • Demonstrated ability to drive growth across multiple customer segments (SMB, Mid-market, retail, enterprise) • Experience leading teams and transitioning business models, launching new products, or entering new markets (e.g. on-prem to SaaS, SMB to mid-market, entering a new vertical) • Experience developing, leading, or supporting channel partner programs, and sales enablement. • Knowledge and experience with Fintech, WealthTech, banking, or financial services industries.
Benefits
• Work Remotely • Flexible PTO • Development Fund to help you grow • Medical Insurance Options • Parental/Maternity Leave • Growth opportunities
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