Enterprise Account-Based Marketing Manager
Yesterday
Description
• Seeking a strategic and results-driven Enterprise Account-Based Marketing (ABM) Manager • Spearhead targeted marketing efforts for high-value enterprise accounts in the events sector • Align marketing initiatives with sales objectives to drive revenue growth and expand market share • Design comprehensive, multi-touch ABM programs for 50-75 enterprise accounts • Collaborate with sales leadership to identify and prioritize target accounts • Develop account-specific value propositions that resonate with key decision-makers • Craft personalized, multi-channel marketing campaigns leveraging various channels • Oversee the creation of high-impact, account-specific content such as whitepapers • Implement targeting and personalization techniques using intent data • Work closely with the sales team to ensure alignment on account strategies • Partner with product marketing to translate complex features into benefits for target accounts • Manage and analyze account-level data to inform targeting strategies • Develop and monitor KPIs for ABM initiatives, including engagement rates and ROI • Stay informed of emerging trends in event technology and market intelligence • Attend industry conferences to network and gather insights
Requirements
• 5- 7 years of B2B marketing experience, with at least 4 years focused on ABM in a SaaS or enterprise software environment • Proven track record of developing and executing successful ABM programs that directly impact revenue growth • Deep understanding of the event technology landscape and the unique challenges faced by enterprise event organizers • Strong proficiency in marketing automation (HubSpot) and CRM (Salesforce) platforms • Experience with ABM-specific tools such as Demandbase, 6sense, or Terminus • Excellent project management skills with the ability to manage multiple complex campaigns simultaneously • Superior communication and presentation skills, with the ability to effectively engage C-level executives • Data-driven mindset with strong analytical and problem-solving abilities • Familiarity with digital advertising platforms and programmatic media buying
Apply NowSimilar Jobs
Yesterday
hims & hers
201 - 500
Join Hims & Hers as a Senior Manager for Brand Channel Marketing, leading TV campaigns and analytics.
Yesterday
Motive
1001 - 5000
As a Lifecycle Marketing Manager at Motive, you will lead B2B customer engagement strategies to drive growth.
🇺🇸 United States – Remote
💵 $98k - $151k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
🎡 Marketing
🗽 H1B Visa Sponsor
Yesterday
IDERA Software
51 - 200
Join Idera as a marketing director, overseeing strategies to drive brand demand and presence.
Yesterday
Directive
11 - 50
Oversee and deliver Marketing Operations services for Directive’s SaaS clients, focusing on team performance and revenue growth.
Yesterday
Directive
11 - 50
Associate Director leads Marketing Operations teams for SaaS clients, optimizing performance marketing strategies and driving growth.