Motive
Electronic Logging Devices • Fleet Management • Vehicle GPS Tracking • Driver Vehicle Inspection Reports • IFTA Reporting
1001 - 5000
Lifecycle Marketing Manager
Yesterday
🇺🇸 United States – Remote
💵 $98k - $151k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
🎡 Marketing
🗽 H1B Visa Sponsor
Motive
Electronic Logging Devices • Fleet Management • Vehicle GPS Tracking • Driver Vehicle Inspection Reports • IFTA Reporting
1001 - 5000
Description
• Motive empowers the people who run physical operations with tools for safer and more profitable work • This role involves maximizing customer acquisition and revenue growth through lifecycle marketing efforts • Develop and optimize lifecycle marketing strategy to nurture leads, engage customers, and drive conversions
Requirements
• 4-7+ years of experience working in email/CRM/lifecycle marketing • At least 2+ years B2B experience, Saas/enterprise software a plus • 1+ year running orchestrated outbound experiments with seller teams • A customer-first mindset and a passion for crafting targeted, impactful user experiences • Experience balancing brand awareness and demand goals • Expert knowledge of digital marketing technologies including MAPs and CRMs • Experience owning & managing email campaigns • Mastery of cross-functional collaboration and project management • Strong communication skills • High attention to detail • A constant learner who stays on top of the changing digital marketing landscape • Bachelor's degree in marketing, business or related field
Benefits
• health, pharmacy, optical and dental care benefits • paid time off • sick time off • short term and long term disability coverage • life insurance • 401k contribution
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