Senior Director of Product Marketing - Credit Card

April 6

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

+2 more states

🏄 California – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote

💵 $188.8k - $324.5k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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SoFi

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SoFi is a leading personal finance company that provides a comprehensive range of financial services. These services include student loan refinancing, mortgages, personal loans, credit cards, and banking solutions. SoFi also offers investing services such as active investing, robo investing, and access to IPO investing. As a member-centric organization, SoFi provides exclusive benefits to its members, including financial planning, member rewards, and discounts on loans. Additionally, SoFi offers insurance solutions like auto, life, and cyber insurance. The company aims to help individuals achieve financial independence and manage all their finances in one place, seamlessly integrating services into a single user-friendly platform.

Refinancing Student Loans • Student Loan Consolidation • Mortgages • Mortgage Refinancing • Personal Loans

1001 - 5000 employees

Founded 2011

💸 Finance

💳 Fintech

🏦 Banking

📋 Description

• Join us to invest in yourself, your career, and the financial world. • Act as the CMO for your products with a vision on the long-term strategy & near-term execution • Create & lead marketing strategies based on consumer & competitive insights • Develop creative briefs and approve the creative that will get deployed across channels • Manage the channel allocation mix and bonus strategy to optimize acquisition • Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage • Partner closely with the credit risk and business unit functions

🎯 Requirements

• 15+ years of relevant marketing experience, including consumer product marketing, with quantifiable revenue responsibility • Credit card acquisition experience, especially working with the credit risk function and working on key channels such as direct mail and affiliates • Experience combining strategic thinking with tactical execution • Experience in leading quantitative and qualitative customer research and distill it into actionable insights • Use data to drive strategy, execution, and optimization • Eagerness to roll up your sleeves to get things done • Problem-solve in a fast-paced, self-driven environment • Proven track record of building budgets and programs that support efficient growth • Bachelor’s degree required

🏖️ Benefits

Competitive benefits and bonus eligibility