Director, Performance Marketing

March 30

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $185k - $200k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

Apply Now

Receive Emails with Similar Jobs

SonderMind

WebsiteLinkedInAll Job Openings

SonderMind is a comprehensive mental health care provider offering therapy and psychiatry services online or in-person across the United States. They connect clients with therapists and psychiatric providers suited to their needs, with availability in 45 states. SonderMind offers flexible payment options, including insurance coverage and affordable self-pay rates. The platform focuses on personalized, results-based care, helping clients see significant improvements in just a few sessions. With a mission to make mental health care accessible and effective, SonderMind supports various mental health needs, including anxiety, depression, and support for veterans.

behavioral health • software • personal wellness • business support • mental health

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

👥 HR Tech

💰 $150M Series C on 2021-07

📋 Description

• At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental healthcare that produces high-quality outcomes for patients. • The Director, Performance Marketing at SonderMind will architect and lead our cutting-edge performance marketing strategies. • Your actions will be tied directly to client acquisition, retention, and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends. • You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. • You will own our consumer client acquisition strategy, driving growth through high-performance paid and organic media, including SEO, experimentation, conversion rate optimization, and innovative acquisition strategies. • Your strategic insights will directly influence company-wide decisions and contribute to SonderMind's mission of improving mental healthcare accessibility. • This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution, SEO best practices, and website management will be instrumental. • What does success look like? Driving new clients through direct, paid, and organic channels, increased efficiencies in Customer Acquisition Cost (CAC), and Team Leadership.

🎯 Requirements

• 10+ years of experience in performance marketing, with at least 3 years in a leadership role. • Proven success in driving customer acquisition and ROI across digital channels (Google Ads, Facebook Ads, programmatic, TV, etc.) in a fast-paced, high-growth environment. • Deep expertise in SEO and organic search strategies, with hands-on experience in optimizing website visibility, conducting keyword research, and developing link-building strategies. • Strong background in utilizing analytics tools (e.g., Amplitude, Looker) to monitor and analyze the performance of digital marketing campaigns across paid and organic channels. • Expertise in integrating data from multiple sources (CRM, third-party tools, etc.) to track ROI, customer lifetime value (LTV), and other KPIs. • Proven ability to create and present detailed performance reports to executive leadership, translating data into strategic decisions for marketing improvements. • Strong understanding of data privacy regulations (e.g., GDPR, HIPAA, CCPA) and their impact on performance marketing and experience working with legal teams to ensure compliance. • Experience in the healthcare or tech industries is a plus, as is a solid understanding of these sectors' unique challenges and regulations.

🏖️ Benefits

• A commitment to fostering flexible hybrid work • A generous PTO policy with a minimum of three weeks off per year • Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate) • Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options • Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it. • Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave) • 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary • Travel to Denver 1x a year for annual Shift gathering • Fourteen (14) company holidays • Company Shutdown between Christmas and New Years • Supplemental life insurance, pet insurance coverage, commuter benefits and more!