Lead - B2B Growth Marketing

3 days ago

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SonderMind

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behavioral health • software • personal wellness • business support • mental health

51 - 200

💰 $150M Series C on 2021-07

Description

• We are seeking a strategic and results-oriented player-coach B2B Marketing Lead to drive our demand generation, sales enablement, account-based marketing, and provider marketing efforts as we build our nascent B2B business. • You’ll be responsible for both strategy & execution – developing, executing, and optimizing marketing campaigns across multiple channels to generate qualified leads, engage critical enterprise partners, and increase revenue. • You will begin as an individual contributor and then become a manager, with an anticipated 1-2 direct reports within your first 6 months in role. • This is a special opportunity to have a front-row seat to building our B2B business into a robust engine of growth. This role reports directly to the VP, Head of Marketing. • If you are a strategic executor, a self-starter, a collaborative team player, and a data-driven B2B healthcare marketer who thrives in fast-paced environments, this role is made for you. This will be an execution-heavy role, and we are looking for a scrappy, self-starter, player-coach who is highly self-motivated, strategic, and low-ego, who gets high caliber work done with a bias for action.

Requirements

• 10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth. • Strong understanding of B2B digital marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing. • Proficient in CRM, marketing automation platforms (e.g., SalesForce) and analytics tools (e.g., Google Analytics, Tableau, Looker). • A data-driven leader with strong quantitative and analytical skills to guide strategic decisions. • Proven track record of working cross-functionally and leading high-performance teams to meet business goals. • Experience in Healthcare, Mental Healthcare, SaaS, or technology industries is strongly preferred. Experience marketing to health plans, health systems, payors, and physicians a plus. • Experience in a digital health growth-stage startup is a plus.

Benefits

• A commitment to fostering flexible hybrid work • A generous PTO policy with a minimum of three weeks off per year • Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate) • Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options • Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it. • Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave) • 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary • Travel to Denver 1x a year for annual Shift gathering • Fourteen (14) company holidays • Company Shutdown between Christmas and New Years • Supplemental life insurance, pet insurance coverage, commuter benefits and more!