Product Marketing Manager - Consumer/App

Yesterday

🇺🇸 United States – Remote

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $132k - $165k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

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SonderMind

WebsiteLinkedInAll Job Openings

behavioral health • software • personal wellness • business support • mental health

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

👥 HR Tech

💰 $150M Series C on 2021-07

Description

• Own the end-to-end strategy for positioning, messaging, and driving adoption of SonderMind’s consumer-facing app. • Develop a comprehensive positioning strategy that differentiates SonderMind's app in the competitive digital mental health market. • Drive user acquisition and engagement through data-driven marketing strategies. • Craft compelling value propositions that articulate the unique benefits of our integrated mental health platform. • Design and execute comprehensive launch plans for new app features and product updates. • Establish and track comprehensive KPI dashboards for app performance. • Conduct regular competitive analysis to identify market opportunities. • Develop retention strategies that encourage long-term user engagement.

Requirements

• 7–9 years of product marketing experience, ideally in consumer-facing apps, SaaS, or health tech. • Proven track record of driving GTM success and delivering measurable growth. • Experience working with cross-functional teams, including Product, Growth, and Engineering. Exceptional storytelling skills with the ability to translate technical features into user-friendly benefits. • Strong data and analytical skills; experience with tools like Google Analytics, Amplitude, or similar platforms. • Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment. • Strategic thinker with a creative approach to problem-solving. • Passionate about mental health and digital innovation. • Results-driven, self-starter with a bias for action and accountability. • Highly collaborative and adaptable. • Comfortable working in a fast-paced, evolving startup environment. • Passion for mental health awareness and technology. • Exceptional project management and prioritization skills.

Benefits

• A commitment to fostering flexible hybrid work • A generous PTO policy with a minimum of three weeks off per year • Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate) • Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options • Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it. • Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave) • 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary • Travel to Denver 1x a year for annual Shift gathering • Fourteen (14) company holidays • Company Shutdown between Christmas and New Years • Supplemental life insurance, pet insurance coverage, commuter benefits and more!