Senior Product Marketing Manager

2 days ago

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SonderMind

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We know therapy works. That's why we’re redesigning mental healthcare to make it easier to find and access therapy.

behavioral health • software • personal wellness • business support • mental health

51 - 200

💰 $150M Series C on 2021-07

Description

• The Senior Product Marketing Manager will be responsible for developing and executing comprehensive go-to-market strategies for our product portfolio. • This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning. • The ideal candidate will have a proven track record in product marketing and a passion for driving business growth through innovative marketing strategies. • Develop and execute go-to-market plans for product launches, ensuring successful market entry and customer adoption. • Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. • Translate insights into actionable strategies. • Define and communicate the unique value propositions of our products, clearly differentiating them from competitors. • Build and maintain strong relationships with customers through targeted marketing campaigns, regular communication, and feedback loops. • Collaborate with internal and client-facing teams to provide essential tools, training, and collateral to enhance their performance and drive sales growth. • Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations. • Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning. • Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies as needed.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA preferred. • 5+ years of experience in product marketing, preferably in health/mental health • Proven track record of successful product launches and go-to-market strategies. • Strong analytical skills with the ability to interpret market data and translate it into actionable insights. • Excellent written and verbal communication skills. • Ability to work collaboratively in a cross-functional team environment. • Creative thinker with a results-driven mindset. • Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics platforms).

Benefits

• A commitment to fostering flexible hybrid work • A generous PTO policy with a minimum of three weeks off per year • Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate) • Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options • Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it. • Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave) • 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary • Travel to Denver 1x a year for annual Shift gathering • Fourteen (14) company holidays • Company Shutdown between Christmas and New Years • Supplemental life insurance, pet insurance coverage, commuter benefits and more!