Director - Analyst Relations

April 12

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Spinnaker Support

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Spinnaker Support is a leading provider of third-party support services for enterprise software. It specializes in offering personalized support, managed services, consulting, and security solutions to optimize enterprise software ecosystems. Spinnaker Support empowers organizations by reducing support costs by more than 50% and enhancing their security posture. The company supports a wide range of software, including Oracle, SAP, Salesforce, Microsoft, and JD Edwards products, and offers services such as proactive security protection and AI tools for rapid issue resolution. Their comprehensive support allows clients to break free from the constraints imposed by software vendors, extending the life of their current systems while enabling digital transformation on their terms.

Market leader in providing cost-effective • responsive third-party support and consulting services • SAP • Oracle • Salesforce

201 - 500 employees

🏢 Enterprise

🔐 Security

☁️ SaaS

📋 Description

• We are seeking a dynamic and strategic Director of Analyst Relations to lead and execute our Analyst Relations (AR) program while supporting channel partner marketing and customer marketing initiatives in collaboration with the VP of Global Marketing. • This role is crucial in shaping our brand perception, strengthening industry relationships, and driving market influence. • The candidate should be an exceptional communicator skilled at building relationships and able to coach spokespeople and craft effective pitches.

🎯 Requirements

• 8+ years of experience in analyst relations or public affairs. • Channel marketing, or customer marketing in the B2B technology sector a plus. • Ability to travel 10-20% domestically and internationally. • Proven ability to build and manage analyst relationships with firms like Gartner, Forrester, and IDC. • Experience in channel partner marketing, working with resellers, service providers, or technology alliances. • Strong understanding of customer advocacy and engagement programs that drive brand reputation and influence. • Excellent written and verbal communication skills, with the ability to craft compelling narratives and strategic messaging. • Highly collaborative, with experience working cross-functionally across marketing, sales, product, and executive teams. • Data-driven mindset, with experience measuring and reporting on stakeholder engagement impact. • Strong interpersonal and communication skills with the ability to communicate and influence effectively both internally and externally. • Thrives in fast-paced environments and can adapt quickly to shifting priorities. • A self-starter who can take initiative. • Strong relationship and interpersonal skills with the ability to communicate both written and oral. • A constant learner with the capacity to quickly learn new technologies • Strong communicator with the ability to convey complex ideas with clarity, confidence, and authority. • This individual must demonstrate high marketing and communications acumen and understand how to connect major elements of marketing to drive unique analysts relationships. • Proven track record of helping to expand consistent regional sales growth. • Strategic thinker but highly hands-on in order to execute tactically. • Strong relationship builder with key stakeholders, and must be an effective internal and external communicator. • Above average writing and editing skills. Able to provide written content without need for oversight by others. Knows how to adopt and localize available content to enable sales channels. • Knowledge of critical marketing and sales KPIs and in-depth understanding of how they influence the business.

🏖️ Benefits

• We are committed to fair and equitable compensation practices. • This position is also remote-friendly and, as such, compensation will ultimately be in line with the location in which the position is filled. • Final compensation for this role will be determined by various factors such as education, experience, knowledge, skills, and abilities of the candidate, and alignment with market data and geographic location.