Director, Product Marketing

March 6

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Spring Health

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Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Lead and scale our go-to-market (GTM)-focused product marketing team. • Responsible for developing and executing a world-class GTM strategy, bringing new innovations to market at scale. • Work cross-functionally with product, sales, customer success, revenue enablement, and the broader marketing team to drive adoption, engagement, and revenue growth. • Build and optimize a scalable GTM process that ensures alignment across stakeholders and delivers consistent, high-impact product launches. • Define and evolve the core messaging and value proposition for Spring Health’s platform. • Ensure consistency in messaging across all touchpoints, including website, sales materials, enablement content, and customer-facing assets. • Lead, mentor, and grow a team of high-performing product marketers, fostering a culture of collaboration, innovation, and excellence. • Own and drive market research and competitive intelligence, ensuring a deep understanding of customer needs, industry trends, and competitor positioning. • Work closely with audience-focused product marketers to ensure sales and customer success teams are equipped with the right content, training, and tools.

🎯 Requirements

• 10+ years of experience in product marketing, GTM strategy, or related roles within B2B SaaS, preferably in high-growth environments. • Proven track record in developing and executing GTM strategies that drive measurable business impact. • Deep expertise in positioning, messaging, and storytelling, with the ability to simplify complex ideas into compelling narratives. • Strong leadership experience, including building and scaling product marketing teams. • Excellent cross-functional collaboration skills, with the ability to align and influence stakeholders across sales, product, and marketing. • Experience in market research, competitive analysis, and customer insights to inform product strategy and GTM execution. • Highly analytical mindset, with experience leveraging data to drive decision-making. • Exceptional communication and presentation skills.

🏖️ Benefits

• Health, Dental, Vision benefits start on your first day at Spring. • Employer sponsored 401(k) match of up to 2% for retirement planning • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • We offer competitive paid time off policies including vacation, sick leave and company holidays. • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents. • Access to Noom, a weight management program tailored to your unique needs and goals. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, which connects employees to options for fitness, mindfulness, nutrition, and sleep. • Access to BrightHorizons, provides sponsored child care, back-up care, and elder care • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.