Lead - Digital Marketing

5 days ago

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Spring Health

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Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

Description

• As the Digital Marketing Lead, you will lead and optimize our digital acquisition and conversion strategy across SEM, social media advertising, display, paid media, and other emerging paid channels. • You will work closely with cross-functional teams to accelerate growth, improve ROI, and enhance customer acquisition and conversion. • This role requires a highly analytical, creative, and forward-thinking individual with a proven track record of scaling digital marketing initiatives in a fast-paced, high-growth environment. • Own and evolve the digital marketing strategy, including paid media, paid search, paid social, display, and content syndication. • Plan, launch, and optimize B2B campaigns across digital channels. • Use data-driven insights to create, implement, and continuously refine campaign performance. • Partner closely with cross-functional teams to ensure campaigns are aligned and optimized for revenue growth. • Oversee digital marketing budgets and manage relationships with our performance marketing agency. • Continuously stay updated on digital marketing trends, tools, and technologies; proactively test and implement new channels, ad formats, and use A/B testing to enhance performance.

Requirements

• Experience: 8+ years of digital marketing experience in a B2B environment. • Analytical Expertise: Highly data-driven with a proven ability to analyze and interpret complex data. • Proficiency in Digital Marketing Tools: Deep understanding of platforms including Google Ads, LinkedIn Ads, and analytics tools like Google Analytics. • Strategic Mindset with Tactical Execution: Ability to balance big-picture strategy with hands-on campaign management. • Cross-Functional Collaboration Skills: Proven success in partnering with different teams. • Creativity and Innovation: Eager to experiment with new channels and strategies. • Communication: Strong communication skills with the ability to articulate complex data. • Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. • Employer sponsored 401(k) match of up to 2% • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary • We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation. • Access to fertility care support, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management. • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.