Marketing Campaign Strategist

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Sprout Social, Inc.

WebsiteLinkedInAll Job Openings

Social Media Management • Facebook • Twitter • Instagram • LinkedIn

1001 - 5000

Description

• Create customer campaigns, webinars, and growth motions with the goal of driving expansion (upsell and cross-sell) for existing customers. • Lead the execution of quarterly product launch campaigns, defining email strategies, distribution plans, and tactical requirements that align with the overall expansion strategy. • Oversee project planning for customer expansion campaigns, setting clear timelines, deliverables, and resource allocations to ensure smooth execution across multiple teams. • Measure progress against growth and pipeline targets for key customer expansion campaigns, and make data-driven adjustments to optimize performance. • Build strong relationships and collaborate with key stakeholders, including teams in Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales, Customer Success, and Growth. • Leverage a variety of channels—including email, webinars, in-product messaging, Sprout’s community, and more—to reach customers and achieve campaign goals.

Requirements

• 5+ years of relevant marketing experience, including at least 2+ years in Integrated Campaigns, Demand Generation, Customer Marketing, or Marketing Program Management roles • 2+ years of experience developing and executing cross-functional marketing campaigns or projects from start to finish • Experience planning and executing webinar programs • Experience with standalone and evergreen email marketing campaigns • Strong background in marketing project planning across multiple teams

Benefits

• Insurance and benefit options that are built for both individuals and families • Progressive policies to support work/life balance, like our flexible paid time off and parental leave program • High-quality and well-maintained equipment—your computer will never prevent you from doing your best • Wellness initiatives to ensure both health and mental well-being of our team • Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives. • Growing corporate social responsibility program that is driven by the involvement and passion of our team members • Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting